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This is the reason SUVs are selling hard in Indonesia

Saturday, 20 November 2021 – 17:46 WIB

VIVA – Something has changed from the automotive market in Indonesia, where vehicles are entering the segment multi purpose vehicle or MPV demand began to decline.

Although still the biggest contributor, however car the family was no longer in harmony a few years ago. Many consumers are starting to switch to choosing vehicles that carry designs sport utility vehicle or SUV.

This can also be seen from the Gaikindo Indonesia International Auto Show automotive exhibition or GIIAS 2021, where there are several manufacturers who launched the latest SUV. Even brand new MPVs that are unmasked, are now called stylish crossover and SUV.

Similarly with PT Honda Prospect Motor, which recently officially launched the All New Honda BR-V and entered the Low SUV category. At GIIAS 2021, they also displayed a concept car called the SUV RS.

The Honda SUV RS concept car on display at GIIAS 2021.


Business Innovation and Marketing and Sales Director of HPM, Yusak Billy said that there was a special reason why they presented the prototype vehicle.

“This concept was issued, because we don’t have an SUV RS. Small RS already exists, LMPV already exists, sedan already exists, SUV doesn’t exist yet. How is this SUV more spots from design and performance, that’s the goal. So this RS Concept SUV was made,” he said at GIIAS 2021, quoted by Antara VIVA Automotive Saturday 20 November 2021.

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