A historical milestone is written in the history of FC Barcelona. The club’s presidential elections, to be held on January 24, will be marked by the coronavirus. The mass toilets, the collection of signatures at the Camp Nou gates and visits to the supporters clubs, will be the elements absent in the elections.
Under this context, the candidates will have to use social networks to gain ground, stating its objectives in order to reach each voter. Some of the nine confirmed already arrive with high recognition as a result of the strategies implemented, while others must open space among others to make yourself known.
The most recognized candidates
So far, it is no secret that the one that has generated the greatest impact has been Joan Laporta. On Twitter he has 243,400 followers. Thanks to his work as president of Barcelona and his subsequent leap into politics, captures the glances among his opponents; especially after the display of the banner next to the Santiago Bernabéu.
His latest publications prior to the day of his presentation as a candidate, referred to the death of Sean Connery, Toni Bruins and Maradona. His tweets are around 10,000 interactions; while the specialized account of your application, We love Barça, it already has 19,000 fans.
On Instagram he owns 41,500 followers. After his announcement as a candidate, he has dedicated his account to the topic of the elections, with a total of 13 publications since then. For its part, Víctor Font has 78,300 followers on Twitter, and usually interact with users who quote him. He frequently shares news and videos related to Barça, and his candidacy “Yes to the future”. Said account of his candidacy reaches 20,500 followers.
In his Instagram account, he applies a different strategy with respect to the other candidates. He is followed by 9,811 users, there he shares his private life, such as moments with his family, friends, meals. He also posts content related to his candidacy.
Toni Freixa closes the podium as one of the most active in social networks. On Twitter you have 53,300 followers, and their tweets generate thousands of reactions. He frequently comments on aspects related to sports news. The last one made reference to Barcelona’s victory against Levante: “I know we are very fair, but they are three golden points.”
Likewise, he interacts with users and shares media content regarding his candidacy, “Fidels al Barça”. With a newly created nomination account, he has 583 followers. On Instagram he has 2,410 followers, and since September it publishes information corresponding to the elections.
Occupying fourth place, it is found Agustí Benedito. He also shares content regarding his candidacy through his Twitter account with 33,100 followers. It is one of those that most interacts with users, together with Freixa. So far he does not have a specialized account on his work towards the presidency.
Candidates with the fewest followers
A set of five candidates add less than 10,000 followers on Twitter. Jordi Farré is in fifth place. The leader of “Nou impuls Barça” is followed by 6,602 people and is usually very active, not only for commenting on aspects of his candidacy. Recently held Antoine Griezmann’s performance against Osasuna, and the results of the Barcelona sections. The profile dedicated to his candidacy has 378 followers.
Xavier Vilajoana decided to change his strategy in social networks following the resignation of Josep Bartomeu, being more active and participatory commenting on the post-matches of the first team. He has been focused on Barca, especially in formative and women’s football, and his candidacy. He has 2,705 followers, while that of his candidacy totals 358.
Pere Riera has 1,409 followers, less than he follows: 1,568. Little by little it has been revealing points of its electoral program through its publications. In addition, he gives his opinion on the Barça news and shares news regarding your candidacy, which does not have a Twitter or Instagram profile.
For its part, Lluís Fernández Alà focuses on making his candidacy visible through interviews and events. With 1,852 followers on Twitter, he does not interact frequently with users and focuses, like his competitors, on the current club. “Passion, common sense and planter” has 653 followers.
The last to join is Emili Rousaud. He created his Twitter account in September 2020 and has 819 followers. So far he has focused on the elections through this social network. Also, he echoes the media posts about him. To your candidacy “The best at Barça!”, followed by 215 users.
Official candidacy heading to the elections
These candidates aim to gather some 2,257 signatures, which will be collected between December 23 and January 11. From 12 to 14 they will be counted to give the verdict on who will star in the official candidacy, the campaign will be held from January 15 to 22.
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