Jakarta –
In the past, BlackBerry is the dream phone of many people. But as if suddenly, they collapsed and by now had practically disappeared. So, from the reasons for the collapse of the BlackBerry, where did they get confused?
BlackBerry’s glory in the smartphone world is fading fast since the arrival of the iPhone and then Android. The former BlackBerry boss also admitted that his party could not compete with the iPhone and eventually fell.
It was Jim Balsillie who made that confession. In the past, he was co-CEO of BlackBerry which is still called Research in Motion (RIM) with Mike Lazaridis. He left BlackBerry in 2012.
Jim admitted that the initial failure was the launch of the BlackBerry Storm which was not accepted by the market, so many buyers returned. “Consumers return it 100%,” Jim was quoted as saying detikINET from CTV.
In the early 2000s, BlackBerry changed the way people communicate and do business with secure and convenient email and BBM services. But in 2007, the arrival of the iPhone made people slowly switch from BlackBerry. BlackBerry tried to anticipate with Storm but failed.
“With the Storm, we tried too much. The screen was touch, the application was new and created in a very short period of time and this phone actually hit us. That’s when I knew we couldn’t compete in high end hardware,” said Jim.
For the first time after the incredible success of almost all of its phones, RIM has a failed BlackBerry product. Many parties began to wonder whether the BlackBerry can compete with the iPhone. “Everyone is disappointed because of the Storm’s failure. Morale at the company is down,” said RIM COO, Don Morisson.
But Lazaridis insisted Storm was not a failure. for him, BlackBerry Storm is RIM’s first experiment using the new technology. It takes the positives of the Storm such as the camera is decent, the speakers are good and the battery is replaceable.
At that time, BlackBerry was still healthy because its cellphones were selling well in developing countries, including Indonesia. But in the US in particular, its popularity is on the decline. Partly because the operator AT & T fully supports the iPhone with unlimited bandwidth.
BlackBerry is slow to adapt. “Things were really tough at the time, the company was shocked by it,” says Balsillie.
He had put forward the idea that the BlackBerry Messenger service should be opened to other platforms so that the company’s finances would increase. But during his leadership, BBM remained closed. It was only during the time of CEO Thorsten Heins that BBM visited iOS and Android.
But it was too late until finally the mobile phone business BlackBerry cannot be saved. Even its flagship service, BBM, has been turned off for some time.
(fyk / fay)
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