On the social media platform Instagram you can now not only post private pictures, you can also make your company visible to customers and even earn money as a self-employed person. If you want to increase your reach and thus your number of followers, here are 5 Instagram tips that can help you.
Instagram has long ceased to be used for personal use only. More and more companies and entrepreneurs are using Instagram for marketing purposes. It is also possible to become self-employed on Instagram or generally with social media. It is of interest to all of these people to increase their number of followers and thus their reach. But first of all you should be clear: What do you want to achieve with your Instagram profile? When this question is answered, the The following Instagram tips can be applied to increase the reach.
Instagram tip 1: get inspired
Now that you’ve set your goals, it’s time to start thinking more carefully about your Instagram profile. In which thematic direction do you want to go? Should it be about fashion, beauty or your company? Would you like to give your customers an insight into everyday work? Which topics would you like to address? Depending on which thematic direction you have decided on, you can look for inspiration on other profiles – and actually only talk about inspiration: Your profile should still be you reflect. However, you can track what works for other profiles, which hashtags they use, which pictures they post and apply that to your own profile.
Instagram tip 2: who is your target audience?
Your target group changes depending on which topics you want to address with your Instagram profile. However, you should know your followers and define your target group in order to adapt your profile accordingly. Depending on the target group, the time of your posts can change, for example, because they are better seen, liked and commented on. However, it is always important to remain authentic, because this way you can build a basis of trust with your followers.
Instagram tip 3: regularity
In order to be displayed by the Instagram algorithm, one should make sure to post regularly. A little additional tip for Instagram: You can plan your posts in advance and, ideally, upload something every day or every other day. This means your followers are more likely to see your pictures. You should also use your own profile for other things than just posting your pictures, because that also supports the algorithm. But more on that in the next of our Instagram tips.
Instagram tip 4: interaction
The algorithm mentioned above also reacts to the interactions on your profile. A high level of engagement from your followers has a positive effect on your profile. Not only are your posts displayed to your followers. This is how you will be suggested to other profiles. Therefore, you should write appealing text for your pictures that your followers can read, that speaks to them and possibly encourages them not only to like the picture, but even to comment on it. It is also possible to achieve this by asking direct questions under your posts.
In order to increase interaction, it is also best to use all Instagram features. The Instagram stories in particular see a higher number of followers. So you shouldn’t miss this chance to interact. Take your followers with you into your everyday life and encourage them to interact with you here too. The reels feature is also one of the valuable Instagram tips. With this feature, you can even reach profiles that do not yet know you and thus gain followers.
It is also part of your job to reply to the comments under your posts and read your private messages. This also increases the interaction on your profile and your followers feel more motivated to write to you because you appear approachable.
Instagram tip 5: perseverance
The last of our Instagram tips: It’s very important to persevere. The number of followers on Instagram will not increase by hundreds of thousands in a few days or weeks. Consistency will help you get closer to your goals. They say: the first 10,000 followers are the hardest. So don’t let it get you down and stay tuned. If you consistently implement the Instagram tips, you will soon reach your goals and know what works best for your Instagram profile.
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