PokerStars
The most famous poker brand in the world also uses the livestream function on YouTube. During the lockdowns, the opportunity to host live poker events was not available. That’s why PokerStars has a lot to do during the pandemic archiefcontent livestreamed (ed. European Poker Tournaments RETRO ’16, ’17’, ’18 and ’19). This resulted in a significant push in new subscribers (+15% compared to the period when they had no live streams). With the restrictions in many countries gone, the poker brand was able to host live events again last month. This is how they started in March with EPT Prague, where all major tournaments were visible on the Global, French, Spanish and Brazilian PokerStars YouTube channel. For the Brazilian channel for example, the live streams resulted in a 27% increase in views, 109% in watch time and 65% in subscribers.
HP Omen
In association with Legends of Gaming (KPN) has HP Omen around the Christmas period last year, held a livestream with major influencers. OMEN took center stage by highlighting various OMEN products, unboxing them and then giving them away as actual Christmas gifts. Three legends played on OMEN set-ups throughout the stream to further highlight the brand. There were gifts to be won throughout the live streams. A reason why many viewers kept watching. The result? An above-average number of hours of viewing time (12.3% vs. 9% with a length of about two hours!). In addition to the increase in viewing time, there were more than 8,000 comments on the live stream in the live chat.
Burgers’ Zoo
Burgers’ Zoo used YouTube Live to share important events at the zoo with the public. Births, medical procedures, relocations: all part of daily life at the zoo. However, for varying reasons, these things often take place behind the scenes, away from the public.
That is why Burgers’ Zoo decided to stream the birth of a rhinoceros and a manatee on YouTube. The streams attracted an interested, international audience to the channel. The on-demand videos of the births, which came online afterwards, were viewed better on average than other videos on the channel.
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