This is how the OMR team works in Hamburg

What do you associate the online marketing rock stars with? With a two-day digital festival? With podcasts, Philipp Westermeyer or do you have a completely different association? This shows that the name OMR stands for diversity. In the location portrait, we take a look behind the scenes.

Through his work as an executive assistant at Bertelsmann, Philipp Westermeyer came into contact with media and technology at the beginning of his career. Accordingly, he dealt early on with the peculiarities and techniques of digital marketing.

In 2011 he founded his first own company, Adyard, which he had sold to the Hamburg publisher “Gruner + Jahr” that same year. And as is the case with knowledge, the external interest in it grows with one’s own expertise.

It was no different with Philipp Westermeyer. In an interview with BASIC thinking he says that he was “asked for tips and support by acquaintances and friends”.

“At some point that was too much and I still didn’t want to simply cancel. So I started with seminars that anyone could simply attend. This then became the conference. “

Visiting the Online Marketing Rockstars in Hamburg

In 2011, around 200 guests attended the first conference of Online Marketing Rockstars at the Bucerius Law School. In 2019 that extended Festival in the Hamburg exhibition halls over two days and recorded 52,000 visitors, 600 speakers and 400 exhibitors.

But what does it actually look like behind the scenes of the online marketing rock stars? We’ll show you in today’s location portrait.