This reality that was already undeniable in 2018, when the global scandal broke out that revealed that, through a psychological personality test, shared on Facebook, thousands of user data were collected and sold to the English political consulting firm Cambridge Analytica. (now called Emerdata). Data that, according to the investigations of the press and the authorities, was used to influence the results of the 2016 presidential elections in the United States, which gave Donald Trump the surprise victory, and the Brexit referendum in the United Kingdom that same year, which ended with the exit of that country from the European Union.
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