After Rihanna’s performance at Super Bowl LVII the reproductions of his music on Spotify grew by 640%. With the presentation, the artist from Barbados reminded the world that she is one of the queens of pop and one of the best positioned artists in the world entertainment industry.
Rihanna is not only a great artist, she is also a prominent businesswoman. In 2021, Forbes estimates put the artist at a fortune of $1,700, making her the richest female singer in the world and second only to Oprah Winfrey as the richest female artist. However, his bank account did not grow thanks to his music. Most of his fortune (an estimated US$1.4 billion) comes from the value of Fenty Beautya cosmetics company designed so that “women everywhere (feel) included”.
Fenty Beauty, which is a 50-50 joint venture with French luxury goods conglomerate LVMH (led by Bernard Arnault, the world’s richest person). For 2018, your first full calendar year, the brand was generating more than $550 million in annual revenue.
Rihanna knew that music was already a field that she had more than won and that is why she withdrew from her passion for a moment to dedicate herself to business. She played well, because during that period she managed to reach the Forbes list of the richest self-made women in the United States. However, disappointing her fans was not on the table, so in October of last year she released her first single in five years for the Wakanda Forever soundtrack.
The Super Bowl halftime presentation was another reminder that the artist is still in force, billing and stomping on the scene. It was even an act for the love of art, Rihanna is not interested in monetizing events like this: the artist did not charge for her halftime show.
