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“This Is America”, a committed, violent and rhythmic music video by Childish Gambino

More than 50 million views in four days. Published on May 5, the latest clip from Childish Gambino, This Is America, is talked about a lot. But it’s not the number of views that is impressive. This is the clip itself.

In This
is America
Childish Gambino, or Donald Glover by his acting name (Spider-Man : Homecoming, Solo : A Star Wars Story Where Alone on Mars) addresses strong themes: police violence in the United States, legal gun ownership, or clichés about African Americans. And all this carried by a
captivating aesthetics.

Rhythmic, committed, bloody, touching… In this video, the rapper coldly murders a musician or gospel singers. Violent scenes that contrast with rather amusing choreographies. A way of to denounce the trivialization of violence in the media.

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