The city of Plano, Texas, became Diversified‘s new corporate homean audiovisual and media technology company with
annual revenue of one billion dollars.
After abandoning its original headquarters in New Jersey, the company made the decision to locate in the growing business center of Granite Park.
This relocation responds to the company’s goal of having a more accessible and strategic center to serve its customers, which include big names like the NFL and Lululemon. Additionally, it will seek to attract new talent in the Dallas-Fort Worth region.
The benefits for the Plano, Texas region
The Plano’s choice is not at all coincidental. The area offers quick access to
Dallas-Fort Worth International Airport
y an optimal connection to the dynamic metropolitan area of Dallaswhich facilitates interaction with customers and partners.
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Eric Hutto, CEO of Diversified, noted that the Granite Park headquarters It is not only an office, but also a technology demonstration space. “This new headquarters is a practical example of what we do best: integrating advanced technology into functional spaces,” he said.
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The transfer is part of a business approach focused on creating immersive environments and audiovisual experiences for big brands and public spaces. The move also adds to a growing trend of technology companies choosing to set up shop in the northern Lone Star State, a region that has positioned itself as a key hub for innovation.
The technological growth of North Texas
Plano, along with the Dallas-Fort Worth area, has seen a business boomwith the arrival of companies like Simplilearn and iRely that recently moved their operations to North Texas. The current arrival of Diversified promises a positive impact in terms of employment, technological development and economic growth.
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However, this move also underscores a broader shift in the American business landscape, where Texas is establishing itself as an attractive destination for corporate headquarters.
