Have you gotten into the habit of changing your iPhone often? This could be evidence of a certain attachment to the Apple brand.
According to the results of a recent study, users who often change their iPhone are more likely to buy Apple’s new models as soon as they are released. MCE TV tells you everything from A to Z!
Apple: a tech giant still undisputed
For many years, Apple has been outrageously dominating the new technology market, leaving only crumbs to its main rivals. And it doesn’t seem likely to stop, as the Californian firm continues to establish itself major innovations in its devices !
In recent days, we have seen in particular that Apple was working on a new iPhone that can fold three times. What a project!
At the same time, Tim Cook’s company promoted its iPhone 15 Pro Max by shooting a complete film. And the least we can say is that the result is simply amazing!
Along with this, you need to know Apple Music opens to the deaf and hard of hearing with a new function. Very good news!
Furthermore, we learned that iPhone 16 battery life would be improved by Apple. So we won’t be charging it very often!
And finally, know that the Cupertino firm would be working on a new secret event planned for October. We can’t wait to hear more about this, as it should be coming very soon!
But then, what is this habit taken by iPhone users that would show their love for the brand with the bitten apple ? MCE TV tells you more!
Changes in consumption habits?
Studies of iPhone users keep coming, and the results can sometimes be surprising. This new study from Consumer Intelligence Research Partners found that those who changed their devices very often were more likely to invest in the brand’s latest models.
In fact, this would not only concern Apple smartphones, but also Macs and iPads. The study also showed that “67% of iPhone buyers also own an iPad and 36% a Mac”. But this rises to 69% and 42% respectively for those who change their iPhone every two years or less.
It is therefore easy to make a link between the frequent change of iPhone and the tendency to buy other products from the American manufacturer. This is also explained by the Apple ecosystem, which ensures that all devices are interconnected.
And finally, consumers who change their smartphone very often generally have a fairly substantial budget. Which allows them to invest in other tech items like those from Apple.
In any case, Tim Cook’s firm has something to bait them with its future iPhones. And for good reason: we recently took an interest in a new feature on iOS 18 that will delight all videographers.
But that’s not all, because Apple is also planning a big, highly anticipated change for AirPods Pro. Hard to resist temptation!
Tags : Apple – iphone
