Jakarta –
Pacific Place Mall Mall Artha Gading, and Living World Alam Sutera signed a contract with PT Spotgue Application Pratama to become the world’s first 4.0 mall.
The Spotgue application is promised to present a new way of shopping mall experiences and using the latest technology, both for visitors and tenants, and to present an experience they call the Mall 4.0 Experience.
“The role of digital technology should be optimized to provide new experiences where digital experience complements and does not replace physical experience,” said Spotgue Founder and CEO Gerry Hasang in a statement received by detikINET.
“More importantly, the comfort and satisfaction of visitors, tenants, and malls must be at the center of all our innovations, known as human centered innovation,” he added.
Through the Spotgue application, visitors can see the availability of the car park area, mark parking positions, get recommendations and virtual assistants, make reservations/waiting lists at restaurants or salons, and also order food contactless.
“This collaboration is a concrete form of Pacific Place Mall’s commitment to always innovate in order to provide the best experience to all loyal visitors and all tenants at Pacific Place Mall through an omni channel strategy and seamless experience,” said Markus Barata, Vice President Marketing Pacific Place Mall in a statement. same.
Visitors can collect surprise rewards and even have private conversations with malls or tenants. In addition, visitors can easily find the latest updates about tenant promos and ongoing programs.
“As one of the largest malls in Jakarta with more than 400 tenants, this collaboration will make it easier for loyal Artha Gading Mall visitors to find promos, events, rewards, and interact with all tenants at Artha Gading Mall,” said Natalia Dwi Utari, Mall Development. Mall Artha Gading manager in the same statement.
Pacific Place Mall, Artha Gading Mall, and Living World Alam Sutera will soon become the first shopping centers in the world to offer a Mall 4.0 experience after the implementation process is 100 percent complete, which is targeted to be ready to launch in the second half of this year.
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