There are themed ads World Cup 2022 completely condemned. The show was judged devoid of empathy after the numerous deaths of immigrant workers who fell in Qatar.
Launching the Daily Mail, Dutch supermarket Jumbo ran an advertisement for television. In his advertisement, Jumbo was criticized.
The reason is that Jumbo features construction workers from the 2022 World Cup singing and dancing in the middle of a construction project. He is considered to be devoid of empathy.
Previously, there have been many reports of the plight of immigrant workers in Qatar. According to a Guardian survey, some 6,500 migrant workers died in preparation for the 2022 World Cup venues.
The reason is the workers who are not treated properly. Many of the workers are reportedly unpaid until they are given adequate places to rest, including shelter to escape the scorching sun in Qatar.
The supermarket just ran a World Cup advertisement featuring a group of construction workers walking around in polonaise. #Qatar #Sep pic.twitter.com/SfBI05AJNO
– Jeroen Haarsma (@Jeroen_Haarsma) November 1, 2022
On this basis, Qatar has so far been criticized, although the 2022 World Cup will be held on November 20. Not only from the fans, several players and teams have also expressed their protests.
Themed ads World Cup 2022 from Jumbo, which had circulated on Youtube, was finally canceled. Several human rights organizations called the announcement a disgrace.
“This is a shameful and offensive advertisement,” Human Rights Watch’s Jan Kooy told the Dutch website NOS.
Meanwhile, Ruud Bosgraaf, a spokesman for Amnesty International, said the announcement was unwise and untrue.
“Jumbo is being suppressed on social media. This ad comes back to them like a boomerang. It’s kind of numb,” he said.
“The video was shared this morning on our Qatar group app. Very unwise on Jumbo’s part, the company is not looking at reality,” he said.
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