Nurse, then nurse anesthetist, first at Bel-Air hospital then in Luxembourg, Élisabeth Pawlik decided one day to drop everything. “I was fed up with it,” she comments, huffing. Bathed since childhood in a world of seamstresses, she decides to create her own ready-to-wear brand.
“After the baccalaureate, I would have liked to study styling but all the schools were in Paris and it was too complicated for me”, she regrets a posteriori. Also, far from the operating theaters, she was able to take a turn that resembles her, “with as few compromises as possible”.
“For me, it was obvious to get into ready-to-wear. For a year, I prepared my brand and familiarized myself with the cutthroat world of fashion, ”she smiles. First, we had to find a name for it.
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Two challenges to take up
She chooses Pareli (because created BY Élisabeth) and a motto: “Pareli according to you”. But above all, it sets itself two big challenges. First of all, to offer real “made in France”. “Pareli is a clothing brand that respects French know-how, which is sometimes in jeopardy and contributes to the local economy”, assures the owner. “The brand’s suppliers and confections are located in Troyes, Saint-Étienne, La Regrippière, Brassac, Calais, etc. “
Second challenge: a collection capable of sublimating all body types, in a wide range of sizes, from 32 to 54. “No one should be frustrated because their size does not exist”, believes the designer who advocates “self-confidence “. “Whether you are small, tall, strong or thin and far from the clichés of the current market which sometimes accentuates our complexes, the objective of Pareli is to feel comfortable, trendy and sexy. “
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Website
Her first collection is made up of three pieces for women (short-sleeved T-shirt; Calais lace neckline top; long flowing skirt) and a mixed piece (merino wool cardigan). For now, we must pass on its website to view and order them (www.pareli.fr).
“I am in the process of organizing home visits and I am considering the opening of a pop-up store in Thionville. This Saturday, I will also exhibit my first collection, from 9 a.m. to 6 p.m., at the Major’elle beauty institute, 55, avenue de Guise, still in Thionville. “
Next objectives: to develop its collection, to develop the models with other colors and to advance on its male models in preparation. Clearly, she has something to roll up her sleeves.
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