Thinkerbell Takes the Helm for Leukaemia Foundation’s World’s Greatest Shave 2025 Campaign
In a significant move for one of Australia’s most iconic fundraising events, Thinkerbell has been appointed as the lead agency for the Leukaemia Foundation’s World’s greatest Shave 2025. This decision follows a competitive pitch, with the agency set to provide integrated media services and creative support for the charity’s flagship initiative.
The Leukaemia Foundation has long been a beacon of hope for those affected by blood cancer, and the World’s Greatest Shave has become a symbol of solidarity and support. This year’s campaign, built on the platform ‘That’s Bloody Stunning’, aims to inspire Australians to shave, cut, or colour their hair to raise funds for critical research and support services.
Susie Howard, the Leukaemia Foundation’s general manager of communications and marketing services, emphasized the urgency of the cause.“We’ve recently learned blood cancer is on track to become Australia’s most common and most deadly cancer. It’s critical we raise more funds to urgently spearhead new initiatives that will head off this approaching storm,” she said.
Thinkerbell’s appointment marks a strategic shift for the campaign. Known for its full-funnel approach to media planning, buying, and optimization, the agency brings a wealth of experience from the not-for-profit sector. “Their ability to join up their media thinking with creative services has been beneficial in delivering an efficient and effective campaign,” howard added. The goal? To raise $12 million for blood cancer research and support.
Hannah Nickels, thinkerbell’s national head media thinker, expressed enthusiasm for the partnership. “We are so pleased to be working with the leukaemia Foundation on this wonderful brand. We have applied some Measured Magic to the World’s Greatest Shave, and we look forward to achieving strong results in participation and donations,” she said.
The 2025 campaign kicked off in january across social media and online video, with plans to ramp up across TV, out-of-home (OOH) advertising, and select regional radio stations throughout February. The initiative culminates in Shave Month this March, encouraging Australians to join the cause.
| Key Highlights of the 2025 Campaign |
|—————————————-|
| Lead Agency | Thinkerbell |
| Campaign Platform | ‘That’s Bloody Beatiful’ |
| Fundraising Goal | $12 million |
| Media Channels | Social Media, Online Video, TV, OOH, Regional Radio |
| Shave Month | March 2025 |
If you’re inspired to make a difference, you can sign up to participate in the World’s Greatest Shave here. Every dollar raised helps fund critical research and support services, bringing us closer to a future free from blood cancer.This year’s campaign is more than just a fundraising event—it’s a call to action for australians to stand together in the fight against blood cancer. With Thinkerbell’s innovative approach and the Leukaemia Foundation’s unwavering commitment,the World’s Greatest Shave 2025 promises to be a powerful force for change.
Thinkerbell Leads the Charge for Leukaemia Foundation’s world’s Greatest Shave 2025 Campaign
Table of Contents
In an exciting development for one of Australia’s most beloved fundraising initiatives, Thinkerbell has been named the lead agency for the Leukaemia Foundation’s World’s Greatest shave 2025. With a focus on the campaign platform ‘That’s Bloody Stunning,’ Thinkerbell’s expertise in media and creative services aims to inspire Australians to shave, cut, or color their hair in support of blood cancer research. We sat down with dr. Claire Mitchell, a renowned haematologist and advocate for blood cancer awareness, to discuss the campaign’s goals, strategies, and impact.
The Significance of Thinkerbell’s Appointment
Editor: Dr. Mitchell, what does it mean for Thinkerbell to be appointed as the lead agency for this year’s World’s Greatest shave campaign?
Dr. Mitchell: Thinkerbell’s appointment is a game-changer for the Leukaemia Foundation. Their integrated approach to media planning and creative services ensures the campaign’s message reaches a wider audience. This year’s focus on ‘That’s Bloody Beautiful’ is particularly compelling, as it combines positivity with urgency, encouraging more Australians to take part and donate.
The Campaign’s Fundraising Goal
Editor: The campaign aims to raise $12 million. Why is this target so critical for blood cancer research and support services?
Dr. mitchell: Blood cancer is on track to become Australia’s most common and deadly cancer. The funds raised will directly support critical research initiatives and patient services, helping to improve outcomes for those affected. $12 million is an ambitious but achievable goal, and it’s heartening to see Thinkerbell and the leukaemia Foundation working together to make it happen.
The Role of Media Channels
Editor: The campaign will leverage social media, online video, TV, out-of-home advertising, and regional radio. How do these channels contribute to the campaign’s success?
dr. Mitchell: Thinkerbell’s multi-channel strategy ensures the campaign reaches diverse audiences across the country.Social media and online video are particularly effective for engaging younger demographics, while TV and out-of-home advertising create widespread awareness. Regional radio is a powerful tool for connecting with communities outside urban centres, making this a truly inclusive campaign.
Shave Month and Community involvement
Editor: March 2025 has been designated as Shave Month. How does this initiative encourage community participation?
Dr. Mitchell: Shave month is the heart of the campaign. It’s a time for Australians to come together, whether by shaving their heads, cutting their hair, or simply donating. it’s a powerful symbol of solidarity, showing those affected by blood cancer that they’re not alone. Thinkerbell’s efforts in promoting this month will undoubtedly inspire greater participation.
Looking Ahead
Editor: What do you hope the World’s Greatest Shave 2025 will achieve in the fight against blood cancer?
Dr. Mitchell: Beyond the financial goal, I hope this campaign raises awareness about the growing threat of blood cancer and the importance of early detection and research. Thinkerbell’s innovative approach, combined with the Leukaemia Foundation’s dedication, has the potential to create a lasting impact and bring us closer to a future free from blood cancer.
Conclusion
Thinkerbell’s leadership in the World’s Greatest Shave 2025 campaign marks a pivotal moment in the fight against blood cancer. With a focus on creativity, community, and urgency, this initiative is poised to inspire Australians to make a difference. As Dr. Mitchell aptly put it, it’s not just about fundraising—it’s about standing together and creating hope for a brighter future.
