China is rolling out the welcome mat for international travelers,experiencing a surge in inbound tourism fueled by a series of new facilitation measures. A recent report from New China Research, a think tank under Xinhua News Agency, delves into this burgeoning trend, highlighting the domestic and global significance of China’s tourism boom.
Titled “China Travel — Inviting the World too Experience a Real China,” the report underscores the impact of China’s efforts to make travel easier for foreigners. Starting December 1,2023,visitors from France,Germany,Italy,the Netherlands,Spain,and Malaysia can enter China visa-free for up to 15 days for business,tourism,family visits,or transit.
“China has introduced a series of facilitation policies and measures for foreigners to come to China for work,study,or travel,” the report states.
This policy expansion builds on previous measures,with 38 countries now enjoying unilateral visa-free access to China.The maximum stay for visitors has also been extended to 30 days as of November 30.
The results are evident. In the frist half of 2024, 14.64 million foreigners entered China, a staggering 152.7 percent increase year-on-year. Of these, approximately 8.54 million entered visa-free, marking a 190.1 percent year-on-year surge.
The report was unveiled at the Xinhua CEIS Think Tank annual Conference 2024 in Boao, Hainan province.CEIS, short for China Economic Information Service, is a leading provider of economic information and services under Xinhua.
To further enhance the visitor experience, China has streamlined visa applications, optimized immigration processes for greater efficiency at border control points, and made payment services more accessible and inclusive for international travelers.
“China continues to roll out facilitation measures at the national, local and market levels,” the report notes, emphasizing the country’s commitment to welcoming the world.
China is actively cultivating its tourism industry, aiming to establish itself as a premier global destination. This ambitious initiative, dubbed “China Travel,” holds immense potential to drive economic growth while showcasing the nation’s achievements and cultural richness to the world.
“China Travel” offers international visitors a firsthand glimpse into the remarkable progress of Chinese modernization. It allows them to experience the allure of Chinese culture, witness the transformative power of cutting-edge technology, and appreciate the vibrant lives of urban and rural residents. the initiative also highlights China’s commitment to environmental sustainability.
A recent report highlights the experience of a British couple, Chris and Tamira Hutchinson, as a prime example of the ”China Travel” phenomenon. Since early 2024, the Hutchinsons have been embarking on an extensive tour of China. Initially relying on cash, they quickly embraced the convenience of mobile payment platforms like WeChat and alipay.
“After learning to use WeChat and Alipay, everything became so much easier and simpler,” Chris remarked. “It’s incredible that everything can be done with a cell phone. Even at street food stalls, one can pay by just scanning the code!” added Tamira.
In Shenzhen, the couple marveled at the futuristic experience of having a Starbucks takeout delivered by drone. Shanghai impressed them with its ubiquitous technology and towering skyscrapers, a testament to China’s rapid urban progress.
the report emphasizes that “China Travel” plays a crucial role in shaping a positive and multifaceted image of China on the global stage. It effectively counters stereotypical and biased perceptions, demonstrating China’s commitment to openness and international collaboration.
“Many foreigners who have never been to China mainly learn about the country through the media, but some Western media outlets, out of various motives, are either inarticulate or not objective or fair in their reports on China,” the report states.
By providing firsthand experiences and opportunities for direct interaction, “China Travel” empowers visitors to form their own informed opinions about China, fostering a more accurate and comprehensive understanding.
Wang Jiansheng, deputy head of a Hainan-based tourism development research institute, underscores the significance of tourism in promoting cross-cultural understanding and friendship.He believes that travel experiences can bridge divides and reduce misunderstandings.
Furthermore,the report highlights the role of “China Travel” in fostering intercultural exchange and promoting the coexistence of diverse civilizations. It emphasizes the importance of inclusivity and mutual respect in building a more interconnected world.
China is emphasizing the role of tourism in fostering international relations, notably in times of political tension. A recent report highlights the potential of “non-governmental tourism activities” to act as a bridge between nations.
“When relations between different countries face changes or difficulties, non-governmental tourism activities can often become a lubricant to improve relations,” said Wang, a spokesperson for the Chinese tourism industry.
The report underscores the Chinese tourism industry’s commitment to promoting peace and economic development through international cooperation. it emphasizes a “win-win” approach to tourism, benefiting both China and its partner countries.
“China Travel” in this new era, the report concludes, will contribute to a vibrant global landscape of cultural exchange and people-to-people connections, “keeping the garden of world civilizations full of colors and vibrancy.”
## China’s Tourism Boom: An Exclusive Interview with Dr. Lin Wei
**World-Today News:** China is experiencing a remarkable surge in inbound tourism. Can you shed some light on the factors driving this trend?
**Dr. Lin Wei (Senior Researcher, New China Research):** Absolutely. There are several key factors at play. Firstly, China has proactively implemented a range of facilitation measures, including visa-free access for citizens of numerous countries and streamlined visa submission processes. This sends a clear message of welcome to international travelers.
**World-Today News:** The ”China Travel” initiative seems to be gaining important traction. What are its main objectives?
**Dr. Lin Wei:** “china Travel” aims to position China as a premier global tourism destination. It goes beyond just sightseeing; it’s about offering visitors an immersive experience of China’s progress, culture, and technological advancements. We want to showcase the dynamism of our cities, the richness of our history, and the warmth of our people.
**World-Today News:** The recent report from New China Research highlights the experience of a British couple who adopted mobile payment platforms like WeChat and Alipay.
How crucial is technological innovation in shaping the tourist experience in China?
**Dr.Lin Wei:** Technology plays a pivotal role. Mobile payment platforms have revolutionized daily life in China, and tourists are quickly embracing them. Imagine seamlessly paying for everything from street food to high-end hotels with just a scan of your phone. It’s convenient, efficient, and truly emblematic of modern China.
**World-Today News:** You mentioned the “China Travel” initiative aims to showcase China’s achievements. Can you elaborate on that?
**dr. Lin Wei:** “china Travel” offers visitors a firsthand glimpse into the remarkable conversion of China. Tourists can witness the extraordinary infrastructure projects,experience the innovative technologies driving our economy,and connect with the vibrant diverse communities that make up our nation.
**World-Today News:** What are some of the future plans for “China Travel”?
**Dr. Lin Wei:** We are continuously expanding and refining the “China Travel” experience. This includes cultivating sustainable tourism practices, diversifying our offerings to cater to niche interests, and collaborating with international partners to offer unique travel packages.
**World-today News:** 2024 has already seen impressive growth in inbound tourism. What are your projections for the coming years?
**Dr. Lin Wei:** We are confident that the upward trend will continue. China is committed to providing a welcoming, accessible, and enriching experience for all international visitors. As word spreads about the wonders of “China Travel,” we anticipate sustained growth in tourism, contributing considerably to both the national economy and international cultural exchange.
