Last weekend, during the Super Bowl In the United States, several automakers presented their most expensive and elaborate advertising campaigns (See an example). However, attention was drawn to an ad starring a Teslawhich was not hired by Tesla.
It was a short organization “The Dawn Project”that he spent 600 mil dollars to broadcast his 30-second video, in the middle of the final between the Philadelphia Eagles and the Kansas Chiefs. With the aesthetics of a home documentary, it shows a series of serious flaws that the “Full Self-Driving”Tesla’s autonomous driving system for urban areas (it is an evolution of the famous “Autopilot”) .
The video shows a Model 3 leading to failures in the pedestrian detection system (he runs over several child mannequins and baby carriages), in the lane maintenance system (it shows how he invades the opposite road) and his problems to identify traffic signs (such as stop signs). “Stop” of school buses and billboards “Forbidden to Advance”).
The notice asks: “Why has the Department of Transportation approved the use of Full Self-Driving?” (see full below). As a result of this complaint, the United States Government announced that it plans to issue a review call for 350 mil Tesla vehicles, due to failures in this autonomous driving system (see recalls).
So far, Tesla has not made official statements as a result of this complaint. However, in recent days, a curious phenomenon occurred on Twitter, the social network that was bought by Elon Musk, founder of Tesla. All posts related to The Dawn Project and the video of the complaint were tagged with a series of warnings.
Son “Context Tags”, in which administrators and other users of the social network attack and deny the Super Bowl commercial. There Dan O’Dowd, founder of “The Dawn Project”, is accused of being resentful that his own autonomous driving software was allegedly rejected by Tesla. It is also alleged that other similar trials with “Full Self-Driving” did not fail as in the video. And they denounced that O’Dowd would be working for competing automakers.
“Context Tags” were created by Twitter a couple of years ago to combat fake news (fake-news). They are used to refute racist posts, denialists and those that violate human rights. This is the first time they have been used to defend a car.
The video of the commercial can be seen below.
BESIDES
On the Twitter of @RealDanODowd
