Following the departure of sponsors and Adrián Marcelo, La Casa de los Famosos México has seen a sharp drop in audiences.
The popularity of The House of the Famous Mexico 2 seems to be in decline. What began as a resounding success with high audience levels, has seen a notable fall in recent days. The departure of the controversial youtuber Adrian Marcelocoupled with the loss of key sponsors, has affected both the program and its ratingcausing growing concern among producers of Endemol Shine Boomdog and Televisa.
The House of the Famous Mexico suffers a rating drop after the departure of Adrián Marcelo
On September 3, Adrián Marcelo decided to leave the reality show after pressure from millions of Internet users who criticized his behavior towards other contestants such as Gala Montes and Arath de la Torre. The YouTuber had been accused of engaging in verbal and psychological violence, which led to a series of demands on social media for him to be expelled from the program. Ultimately, his departure marked a turning point for the reality show.
Although the Elimination Gala From September 8th, it was the most watched show on television, with 3.91 million viewers. The program has registered a notable drop of 670 thousand viewers, according to data provided by Nielsen IBOPE Mexico.
Many of Adrián Marcelo’s followers had anticipated a drop in ratings, arguing that the YouTuber generated much of the controversy and public interest.
Although the first post-Adrián gala was better than the previous one, the result is attributed more to the curiosity of the spectators to see how the inhabitants would react to his absence.
Sponsor flight affects reality show’s impact
Aside from the drop in viewership, another key concern for La Casa de los Famosos is the loss of sponsors. During the elimination gala, the absence of commercial mentions and sponsor advertisements was evident, which contrasted with the number of commercial mentions in other competing programs, such as La Academia.
According to journalist Hugo Maldonado, while La Academia had 35 commercial mentions, La Casa de los Famosos only achieved 11.
This change not only affects the show’s revenues, but also its public perception. Without major sponsors, the show loses relevance within the entertainment industry and could face more difficulties in attracting an audience in the coming weeks.
Morbidity generates audience peaks, but does not sustain interest
The departure of Adrián Marcelo generated curiosity, which was reflected in the temporary increase in audiences during the first galas after his departure. However, this strategy based on morbidity is not enough to maintain long-term interest.
On social networks like X (formerly Twitter), Comments on the show have become increasingly divided: while some celebrate the departure of the YouTuber, others consider that the pace of the program has become slow and boring.
Audience comparison: The House of the Famous vs. The Academy
Competition in the world of reality shows is intense. While La Casa de los Famosos is facing difficulties, its direct rival, La Academia, has managed to increase its number of sponsors and remain relevant on Mexican television. This fact could pose a new challenge for Televisa, which sees its most popular reality show beginning to lose ground to the competition.
The uncertain future of La Casa de los Famosos after the loss of viewers
Despite the controversies and the drop in ratings, La Casa de los Famosos México 2 will conclude on September 22, as planned. It remains to be seen whether the producers will find a strategy to regain the public’s interest in the remainder of the season, or whether viewers will continue to abandon the show in search of more attractive content.
BY: THE TRUTH NEWS
