A few months after the end of the Paris 2024 Olympic and Paralympic Games, the Paris 2024 Instagram account is no more.
This morning, a former employee of the Organizing Committee for communication and social media, Julien Fritsch, moved his professional network on LinkedIn.
On his profile, the latter explains that the Paris 2024 Instagram account has been deleted and directly points to the decision of the International Olympic Committee (IOC).
“They deleted our memories. The images, films and emotions of an enchanted summer. All the visible part of the work of 3,500 people and a wealth of talents: photographers, videographers, agencies, partners and even supporters of the Games.
Delete all that to “recover” the 3.5 million subscribers of Paris 2024. To monopolize the work of others and congratulate yourself on it in beautiful PowerPoint slides. You will be delighted to follow the Olympics accounts without you having decided to do so.
We thought we would leave an intangible legacy, help future organizers, keep a trace in history like the other editions before us, bequeath all that to France 2030…
But they preferred to suppress our memories. And all our work. »
For the moment, the Paris 2024 Twitter and Facebook accounts are still accessible. On the other hand, the Paris 2024 TikTok account has also disappeared.
Let’s go home, it’s starting to rain.
MERCI ❤️ pic.twitter.com/Kvqyf0Rwtw— Paris 2024 (@Paris2024) September 8, 2024
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What impact do you believe the deletion of the Paris 2024 Instagram account will have on the long-term narrative of the Olympics and future events?
Interview with Julien Fritsch, former employee of the Paris 2024 Organizing Committee for communication and social media, and Maria Rodriguez, digital marketing expert from a leading advertising agency specializing in sports events.
Host: Today we are discussing the recent decision by the IOC to delete the Paris 2024 Instagram account. Let’s start with Julien, who was closely involved with the Paris 2024 social media team. Can you share your thoughts on this unexpected move by the IOC?
Julien: Well, I was completely shocked and disappointed by this decision. We thought we were leaving a legacy for future organizers, helping them understand the power of social media and its role in promoting the Games. Our team worked tirelessly to create content that would be remembered for years to come. Theimages, films, and emotions shared on our account were part of that legacy. Deleting all this work without any notice or discussion is heartbreaking.
Host: Maria, as a digital marketing expert, what are your thoughts on the IOC’s decision? Do you think it was a wise move?
Maria: I think it’s quite unusual for an organization to delete social media accounts after an event. Usually, you keep them to maintain engagement and grow your audience. However, in this case, my understanding is that the IOC wants to control the narrative and own the conversation around Paris 2024 and future Olympic Games. They want to centralize all communications and content on their own platforms. While it might make sense strategically, it’s unfortunate for the work that went into the Paris 2024 Instagram account.
Host: Moving on to the topic of social media’s role in promoting major events like the Olympics. Julien, what do you think were the key factors that contributed to the success of the Paris 2024 Instagram account?
Julien: There were many factors. Our team focused on creating visually stunning content that showcased the excitement and emotion of the Games. We also involved athletes and fans in our posts, which made them feel more personal and relatable. Our aim was to create a community around Paris 2024 and foster a sense of belonging.
Host: Maria, in your opinion,
