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An Internet user asks the Oxxo stores to function as a “safe point” for women in the country.
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The publication has registered various comments, where the digital pulse supports the Internet user’s comment.
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As also others point out that Oxxo does not provide “security” or its own employees.
The debates that take place on social networks can become conversations where consumers themselves demand that brands become more involved in a social way. As an example, an Internet user who asks Oxxo stores to function as a “safe point” for women in the country.
Social networks have become a safe space for conversation for many people, where, according to data from Statista, As of 2019 and 2020, the average daily social media usage of internet users globally amounted to 145 minutes per day, up from 142 minutes in 2018.
Likewise, the statistics platform points out that currently, the country with the most time spent on social networks per day is the Philippines, where online users spend an average of three hours and 53 minutes on social networks each day. By comparison, daily time spent on social media in the United States was just two hours and three minutes.
Consumer points out that Oxxo stores should function as a “safe point” for women
Through the social network Twitter, an Internet user identified as @RompasIsBack commented that the Oxxo stores should function as a “safe point” for women in Mexico, since the growth of the firm in the country is due to the entire society.
The @Tiendas_OXXO They should function as a safe point for women who need assistance, a call, shelter, cell phone charging, WiFi, a bottle of water…
The chain promoted by the whole society has grown so much that it should pay attention to women.
– #ElRompasDeLaGente (@RompasIsBack) April 10, 2022
In Mexico, in a survey carried out on April 29, 2019, by Statista, around 12.3 percent of those surveyed said they had been victims of harassment. Where 44.4 percent was due to sexual harassment.
This data is reflected in the publication that has registered various comments, where the digital pulse supports the Internet user’s comment as well as others point out that Oxxo does not provide “security” or their own employees.
“Very true compadre and not only Oxxo stores, we should all support it,” says one of the users on the social network.
Likewise, other Internet users commented that it is a good initiative that should be added. “Good initiative, I hope they will join the cause”, read in a comment.
“They are not safe for their employees, much less so for external people,” says another Internet user.
The social initiatives that a brand can have with consumers or with the community that surrounds them are always well seen by the customers themselves, and this type of strategy can generate greater loyalty to their brands.
Various studies highlight that consumers would like to find products from socially responsible brands that support social causes and feel that they are important, that is why thanks to this trend, socially responsible companies will triumph over their competitors that do not act socially responsibly.
Currently there are many brands that are socially responsible, as is the example of a campaign developed by Adidas that seeks to make visible the presence of women in sport around the world.
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