The Adler Mannheim are pleased to welcome a new partner to their ranks. In the future, the THEURER bakery will support the Adler with a broad commitment, including supplying our cabin with rolls, bread and sweet pastries. The fans were already able to see for themselves the quality of the family bakery from Ludwigshafen at the pretzel breakfast as part of our most recent two advance sales starts in the ticket and fan shop at the SAP Arena. The collaboration also includes a newly launched “THEURER Adler Fan Card” from which all Adler fans can benefit.
The Sigle family took over the traditional company at the beginning of 2019, renewed the brand, the logo and the current 38 branches, which are located in the greater Ludwigshafen area. THEURER bakery is known for its high-quality baked goods and its commitment to regional products. With the extensive branch network in the region, the company is continually strengthening its presence and stands for quality, craftsmanship and tradition. “The Adler are a real traditional club and have strong ties to Mannheim and the region. Regionality and tradition in craftsmanship are also important to me, so as partners we share the same values. In terms of sport, the Eagles represent ice hockey at the top level with high demands on their performance. We also have high standards for our baked goods and the customer experience in our stores. We would be happy to be able to prove this to the Adler fans too. I am particularly pleased that we also supply the team with our high-quality products,” says owner and managing director Markus Sigle about the new partnership.
“It’s always nice to see how the Eagles are perceived by the people, the fans, but also the companies in the region. We are pleased and proud that we are considered a reliable partner because of our values, our commitment and of course our emotional sport. With THEURER, we have an extremely committed partner at our side who, with their product variety and quality standards, suits us perfectly,” says Adler Managing Director Matthias Binder, who is delighted about the future collaboration. As part of this, the “Theurer Adler Fan Card” is also being introduced, from which Adler fans in particular benefit. By using this card, all Adler fans save up to 10 percent on every purchase at any Theurer branch.
Further information about the THEURER bakery is available here.
