Generation Z (GenZ for short) is back on Facebook: those born between 1995 and 2010 use the platform primarily because of the Marketplace, which primarily offers used items, similar to classified ads. Meta has also recognized this interest: The company is currently testing a new Facebook design that should correspond to the usage habits of GenZ.
Facebook as a place for local encounters
In the first step, Facebook positions itself as a place for local encounters. The new “Local” section is being introduced for this purpose. The platform displays Reels, content from the marketplace, groups and events. The content always fits the regional context.
Editorial recommendations
Facebook is particularly responding to its use by GenZ in the USA: young people use groups to get to know others. The target group is American: The change is intended to appeal particularly to college students who are new to a campus and want to get to know the people and activities there.
“Discover” brings Instagram function to Facebook
Similar to Instagram, Facebook is introducing the “Discover” section in the app. As the name suggests, the meta network also displays various types of content under this tab that match the user’s respective interests. This is primarily the content of profiles that the user has not yet followed, but which fits their interests. The videos are also displayed full screen in the video feed.
On your own behalf: In our t3n guide you will learn how to properly align your performance campaigns. Learn more for your job with our practical guide! Click here to go to the shop!
Meta has once again copied a new function from Snapchat: Photos from the chat history should appear in Facebook chats as so-called “memories”. Meta also brings artificial intelligence into group chats: with the help of the technology, the app is intended to provide summaries.
Meta is also introducing completely new group chats as an alternative to groups. Users enter this via a QR code, among other things.
New dating feature
In addition, Meta is releasing a new dating function. Users should invite their friends to use the “Matchmaker” function to help them evaluate matches. The added friends then have the option to send likes and dislikes on behalf of the person who invited them.
How have social media platforms developed over the years? Here you get the overview:
Die Social-Media-Evolution
The new design is currently still in a test phase that is only running in US cities – such as New York City, Washington and Chicago. Overall, the announced changes primarily bring about a new division of content. It is unclear when this will be played in Europe.
Don’t miss any news about marketing 💌
Unfortunately there was a problem submitting the form. Please try again.
Please enter a valid email address.
Note on newsletter & data protection
Almost finished!
Please click on the link in the confirmation email to complete your registration.
Would you like more information about the newsletter? Find out more now
