These social media channels are the most important in marketing

Instagram remains one of the most important marketing platforms and will become even more important in the future

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Social networks will become indispensable as sales channels for retail in the future. At the same time, personalized advertising is becoming more and more difficult and requires new marketing strategies. These are two of the central results of a survey of around 200 industry experts recently carried out by the Frankfurt agency Zwei Digital. The professionals’ assessment of the relevance of newer platforms such as TikTok and Clubhouse was less clear.

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