These new arrivals from H&M cover THE coolest fashion trends of 2024 – and they cost less than 80 euros
The second half of the year is upon us, and the top trends for 2024 have already emerged. While I am a big advocate of the anti-trend myself – that is, I always buy the basics before I reach for the extravagant it-piece – there are certain styles, colors and cuts that even convince me. Am I willing to spend three-digit sums on them? Not really, I’ll be honest. That’s why I turned to the place that is guaranteed to have one or two of the fashion trends of the year up its sleeve: the new arrivals from H&M.
Fashion is dynamic. Trends come and go, and quickly. While you’ve probably already bought some of the year’s fashion must-haves, you might still be missing a color or cut in your closet. So here are my favorites – a mix of pieces for everyday and evening wear that can also be mixed and matched. Red and silver are just as essential as mesh à la Saint Laurent A/W ’24, ballerinas and camisols as the basis of French chic and, of course, buckle bags (think: Balenciaga’s “Le City” and Acne Studios’ “Musubi”).
These new items from H&M are for trend lovers who are on a budget
I’ve clicked through H&M to find all the pieces you can’t miss. And as always, shop quickly because I suspect a lot of them will be sold out soon.
In 2024, sneakers will only have one color, silver
Anyone considering any other color – what are you doing?
These comfortable pants are celebrity-approved and the perfect go-tos for everyday wear
Spotted in Kylie Jenner and BFF Stassie’s TikTok vlogs.
H&M
Striped cotton pajama pants
H&M
Flared jersey trousers with turn-up in light grey
Instead of deep necklines and short hems, we opt for mesh in the evening
The only reference that is relevant here: Saint Laurent’s Fall/Winter 2024 collection.
H&M
Transparent mesh skirt
“Office Siren” – the office-ready essentials of an It-Girl
Moodboard: Gabbriette Bechtel’s Instagram account.
H&M
Coated crossbody bag
H&M
Pencil skirt with belt
The best alternative to classic denim shorts
If you are tired of dresses, skirts and especially denim shorts, you should get this effortlessly elegant alternative.
H&M
Dark grey Bermuda shorts
The must-haves in every French woman’s wardrobe
Simple and timeless – French girls know how to make a lot out of a little.
The revival of the timeless all-rounder among the flats
Black? Check! Bow? Check!
H&M
Black ballerinas with bow
Minimalists, pay attention!
Am I the only one who thinks of Acne Studios and Ganni when I see these pieces?
How do I select the top new products from H&M, Mango, Zara and Co.?
I regularly scroll through the huge selection of new arrivals categories from H&M, Mango, Zara and Co. and then present you with my top favorites. What are celebrities, influencers and fashion professionals wearing right now? Which pieces do I think will sell out quickly? My curated selection is intended to make your shopping life easier. Because why spend a lot of time when everything you need is here?
You can find more from Affiliate Fashion Editor Lisa Zirngast on her Instagram: @lisazirngast.