PSeveral companies like Meta, Amazon, YouTube or Netflix improve the user experience by providing personalized recommendations on what to buy and what to watch. These tasks would not be possible without the collection, management and analysis of data. This is where data science comes in. An interdisciplinary field related to Big Data, AI and Machine Learning (AA), Data Science relies on scientific processes, methods and algorithms to extract key information from raw data. In recent years, there has been an exponential increase in vacancies for jobs in data science and its various components.
In 2019 alone, Glassdoor, a job search and company rating platform, named it ‘the number one job in the United States. Besides, the global data science platform market size is expected to reach $ 165.5 billion by 2026, with the market growing 27% CAGR during the forecast period, according to Globenewswire. In 2019, reports and studies by LinkedIn and Indeed highlighted the growing interest of employers in this profession, counterbalanced by a strong lack of available talent. Many businesses and organizations face a shortage of subject matter experts.
“One of the main reasons for this lack of profile is that it is a complex and difficult discipline”, say the experts. According to a recent report by Burning Glass, 42% of Data Science positions require a master’s degree or above. To remedy this deficiency, many universities have implemented data science, data analysis or machine learning programs. For example, giants like IBM and Amazon prefer to address the expert shortage by training their own employees in data analytics and artificial intelligence. In order to meet the skills needs related to data in Morocco and Africa, Africa Data Lab and Mines ParisTech recently launched a 100% remote data science training.
“Digitization and digital are at the heart of the strategy of public and private establishments. It is essential to carry out, in parallel with this digital transformation, a data strategy to process, analyze and enhance the company’s data in order to benefit from decision support indicators ”, underlines Mohammed Lahlou, Managing director of Africa Data Lab, at the end of this partnership.
Without these data professionals, organizations cannot profit from the pile of this disparate data that they hold. Tech leaders know this. This inability to maximize the use of data makes recruiting these talents a necessity. Indeed, companies are aware of this requirement, and therefore make the profession of data scientist one of the most “Most Wanted” on the market. Specialists who remain relatively rare, and difficult to polarize.
This profile that Moroccan companies are looking for the most
The conclusions of Digital Trends Morocco 2020, a very serious study on digital trends in Morocco, particularly among large accounts (advertisers), shows that these companies have become aware of the need to strengthen their digital teams with specific skills: 52 % of advertisers think they will recruit people for their digital activity in 2017 compared to only 39% in 2016. Data scientists are the number one needs, alongside Media Online managers and innovation managers.
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