More and more doctors, lawyers, hairdressers are talking about their profession on TikTok. This would bring them a lot more money than doing it
More and more professionals are discovering that they can make a lot more money by talking about their job on TikTok. They would gain much more than by actually practicing it.
Jobs that earn more on TikTok
TikTok is a Chinese app that continues to be unanimously popular. It is dedicated to dances… And challenges of all kinds. But she sees a new trend emerging… That of professionals who share their daily lives there.
Whether they are teachers, doctors or artisans, they open the doors of their world to the general public. This has the gift of pleasing fans. These videos reveal a never-before-seen glimpse behind the scenes of professions often overlooked.
So, fans are fascinated by these very simple and precise contents. They are also educational. It is a way of humanizing professions sometimes perceived as distant.
Imagine that success is there! Users have millions of views and fans. This popularity translates into crazy advertising revenues. As well as partnerships with brands.
Tim Curado launched on TikTok during confinement in 2020. He explains that he did not expect his videos to be such a hit. Because he now has 1.7 million subscribers on the platform. He explains on BFMTV.com:
“I think that bringing a little lightness and seeing the profession differently appealed to a lot of people. I always try to make people laugh and show that even if today, we consider that it is not an easy job, there is always something positive.”
Like Tim Curado, other people use TikTok to talk about their profession. There are garbage collectors, tile workers, doctors, as well as lawyers, psychologists and even nurses… They all show their daily lives on the app.
An interesting economic model
They popularize notions of their job. This is what allows them to earn more online than by practicing their profession. As a result, many people are reducing their professional activity. The goal is to focus on networking.
Carla Valette is an influencer who talks about health. She explains the concept of postpartum depression to her 2.7 million fans. Then, she also gives advice on things to put in the first aid kit before traveling.
“I want to make health information accessible to everyone“. Robin Goncet, internal surgeon in visceral surgery, explains that he “ loves to pass on knowledge. And to familiarize the general public with the world of surgery« .
Before adding: “When I have free time, I like to do something other than surgery. Play sports, see my loved ones.” Thus, he films videos in which he operates fruits and vegetables. He reveals the concept of colonoscopy on a zucchini.
He also mimes operations on a pepper. As well as the vasectomy on a mango… This is what he calls “fruit surgeries”. For them, networks are main sources of entertainment. As well as learning.
But this also and above all allows them to generate a higher salary than their job. These creators are successful because they have “a talent for storytelling, formatting. And humor or popularization”, declares Corentin Gaillard.
« Et that they talk about sectors, such as education or health, which “echo” the daily lives of the people who watch them”, according to BFMTV. Tim Curado admits that it hasn’t always been easy.
