Which brand is the strongest?
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The mobile phone providers are undoubtedly among the top donors in the German advertising market. If you believe Nielsen, then in the past year Deutsche Telekom alone, as well as Vodafone and the O2 parent company Telefónica, invested just under 550 million euros gross in order to gain customers and market share. But do the advertising investments also help strengthen the respective brands? The ranking of the strongest mobile phone brands, which Splendid Research has created exclusively for HORIZONT, provides important clues.
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