YouTube Shorts
GOOGLE
18/8/2022
Photo: GOOGLE – GOOGLE
YouTube announced a series of updates to its short video product, YouTube Shorts. These include the ability for creators to upload videos up to three minutes long. The company says it is also updating the player with the introduction of templates and adding a new Shorts trends page on mobile devices.
These updates will help YouTube better compete with TikTok, which already allows longer videos (10 minutes when recorded, or 60 minutes when uploaded) and makes it easier for its users to participate in social media trends.
More flexibility with longer lasting shorts
Starting October 15, creators will be able to upload Shorts of up to 3 minutes long. This responds to one of the main requests from users, who were looking for more space to tell their stories.
Likewise, this change gives more prominence to square-looking or vertical-format content. Likewise, YouTube assured that it is working to improve the recommendation system for this type of longer videos in the coming months.
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More content-focused playback
YouTube also updated the Shorts player; That is, it simplified its design so that creators’ content is the center of attention. The change will allow viewers to better enjoy videos without distractions, with a more immersive and content-focused experience.
Creative tools to make creation easier
The video platform also added new tools that will make the creation of Shorts easier and more intuitive:
- Templates: If the user likes a Short style, they can now easily recreate it using templates. By clicking on “Remix” in a short video, you will be able to select the “Use this template” option and add your own style to the content.
- Remixes direct from YouTube: In the coming months, creators will be able to directly access YouTube video clips, such as music videos, from the Shorts camera, making it easier to mix and edit multiple clips to create original content.
- Integration with Google DeepMind: Later this year, the company did not specify, creators will have access to I seeGoogle DeepMind’s most advanced model for generating videos. This tool will facilitate the creation of Shorts with unique video backgrounds and independent clips to add a touch of fantasy to the content.
Greater connection with the community
To strengthen the interaction between creators and viewers, YouTube launched two new features:
- Shorts Trends Page: Users and content creators will be able to discover what the preferences are in their country through a page dedicated to Shorts trends in the mobile application.
- Comment Preview: Coming soon, you’ll be able to preview comments directly from the Shorts feed, before entering the full comments section. This will make it easier to pick up the tone of the conversation without having to switch screens.
Feed customization
The company is giving users more control over what they see in their Shorts feed. An option will be introduced to “show fewer Shorts”, as explained by the company. This feature will be available through the three-dot menu in the upper right corner of any of the Shorts tab. Enabling this mode will temporarily display fewer videos on startup and adjust the experience based on user preferences.
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These updates seek to offer more creative possibilities and a more personalized experience for both creators and viewers, making YouTube’s entire catalog an even more prominent tool for sharing content.
Failures on the YouTube platform
During the first days of October, YouTube’s systems accidentally caused channels to be banned and affected numerous content creators, who were informed that their accounts had been deleted for “spam and deceptive practices.” The company apologized for the problem and rectified the situation, but did not comment on the cause of the bans.
While the issue affecting creators has been of greater concern, as channel removals impact their income, some YouTube Premium subscribers said they also lost access even though they don’t post videos or don’t. have done in years. As a result, they no longer had access to their Premium subscription nor could they stream through YouTube Music.
The matter highlights the problems that can arise when combining multiple services under one roof: publishing to YouTube, subscribing to Premium, and streaming through YouTube Music and YouTube TV. A mistaken spam deletion can mean that users lose access not only to their channels, which they may not have even used, but also to their subscriptions that they pay monthly.
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