The Monterrey driver Adrian Marcelo He was not the only one to leave “The House of the Famous Mexico”. Following his departure, several brands decided to withdraw their sponsorships from the show due to the negative behavior shown by the participants. Although no specific names were mentioned, the companies flooded social media with statements about their decision, after the comedian had an intense argument with the actress. Gala Montes on Wednesday, September 4th.
Firms such as Lala, Rexona, Domino’s, Unilever, the company that manages Knorr, Nestlé, Nescafé, as well as Prices Shoes and Nutrioliissued strong messages condemning violence and stating that such attitudes do not align with the values of their companies.
On the other hand, some brands continue to support the show, for example: illusionthe women’s clothing brand, posted a message on Instagram about the situation at LCDLFM, highlighting the importance of each woman building her own definition of being a woman.
“We have recently gone through a situation that invites us to reflect and reaffirm our values of sisterhood and unity. Thanks to the strength of all of us, the space in the reality show has been transformed into a place of respect and growth, where our voices were heard,” they mentioned.
They added: “We know that together we are stronger. That is why we will continue learning, supporting each other and facing each challenge with courage. At Ilusión, we deeply believe in the importance of creating a space where every woman can freely express herself and be the best version of herself.”
The brand also made clear its rejection of violence in the reality show, specifying its position firmly.
Jade Cook, a kitchenware brand, also spoke out against the attack on the woman, and described:
“We are confident that together with the production we will build a space where dignity and equity are the basis of all our interactions and where sharing not only means giving, but also receiving understanding and support,” they said.
Sognare, DiDi and Coca-Cola have not yet issued an official position.
Since the beginning of the controversy, some social media users have requested on the X platform that Nescafé return to collaborate with “La Casa de los Famosos México”, arguing that the competitors need the drink in the mornings. Even Crista Montes, Gala Montes’ sister, commented that her famous sister needs her daily coffee to stay active.
