The success of your ads campaigns on Facebook and Instagram is largely dependent on the quality of your creative. We’ll show you which options work best for your products and goals.
Boomerang, stop motion, unboxing or a how-to? There are hardly any limits to the design of your photo and video creatives. However, in order for your ads to grab the attention of users and encourage interactions or actions, you need to optimize them a bit. Namely the type of your product, yours target group
The target group includes the individuals or organizations that the offering organization understands as its demanders (market segments).
-” href=”https://marketing.ch/lexikon/zielgruppe/” target=”_blank”>Target group and the touchpoint in the customer journey where you want to address potential customers with your campaign.
Below we present 9 creative types that you can use as inspiration for your own creations. Below is an in-depth guide with 24 creative types to get you started.
Before, afterwards
A comparison you can create with still images or video clips. Use it to show the benefits of your product. Of course, products that create a certain wow effect are best. That’s why the before and after format is particularly popular with beauty content. But it also works well with gadgets, organizational tools and food products.
Make sure the after picture is clearly distinct from the before picture. You can also work with different exposure styles, for example. An exciting transition also attracts attention. So don’t always use the first swipe animation that comes along.
Cinemagraph
A cinemagraph is an exciting combination of photo and video. It is a still image in which a single element has been animated or filmed and is therefore moving. In this way, you can present products in a particularly successful way and make them stand out from the crowd.
The moving element should be your product itself, if it is possible. If not, you can animate the background or supporting elements to make the product stand out.
Flatlay
The simple flatlay shows a scenery vertically from above. The clarity ensures that the content is quickly recognizable to users. Fashion, food, office supplies and technology can be shown particularly well in this way.
Pay attention to an even illumination of the straight surface. The background should be neutral or a color from your corporate design. If you want, you can take photos instead of video and combine them into a stop-motion video.
How To
The name says it all: Show people how your product performs in practice and give them useful tips along the way. This format is a must for particularly innovative products that stand out from the competition due to the way they are used.
Clearly present the use of the product and, if necessary, support the process with text overlays. Again, the examples shown should Visual
human sense of sight; Perception of colors and shapes, etc.
-” href=”https://marketing.ch/lexikon/visuell/” target=”_blank”>be visually clear so that users can see the added value of your product.
reviews
Reviews are the continuation of reactions. But here you show people who do not react to the first contact with your product, but have already gained experience with it. They show the advantages of your offer and make a recommendation. As always, authenticity is more important than sales.
For an assessment to be authentic, it should be spoken spontaneously rather than prescribed. You also have to find the balance between a beautiful representation of your product and natural camera movements like someone would do with a smartphone.
specifications
Sometimes you just have to let the facts and figures speak for themselves. But it’s hard to get social media users to read. That’s why you need a clever combination of eye-catching image content and text that is as short but informative as possible.
For example, show detailed close-ups of your product or stage a 3D model. You can then display the appropriate specifications at the relevant time.
Text-Overlay
Text on an image is very simple, but you can play with it in very creative ways. Large text above an eye-catching product photo quickly attracts attention. That’s why you can use text overlays to draw attention to sales or new product launches. Text and image can also be animated.
Try to think of the text not just as letters, but as a graphic element. Play with copies in different sizes and colors, or with outlines to make text look dynamic.
Vignette
The attention span of social media users is tiny. That’s why you need to get her attention quickly and effectively. Vignettes are particularly suitable for this. They show the image of your product with a graphic or video in the background and let it do the talking. Your packaging design really comes into its own.
The background must support the product and draw attention to it. If you’re using a video clip, choose a subject that conveys the emotion of the product and doesn’t distract from it. You can also add a little text to the image.
Unboxing
Unpacking a product is sometimes almost more fun than using it. Unpacking is an experience in itself, which may also set your product apart from the competition. Show what customers can be happy about when they shop with you and awaken their desire for more.
Unboxings can go in very different directions: cinematic or stop-motion, clean or emotional, slow or dynamic. Choose the style that suits your brand.
Create creative creatives
As you can see, you have unlimited possibilities to inspire your target group with exciting creatives. It is important that the choice of your creative adapts to your target group, your product or service and the station in the customer journey. If you’re looking for more creative ideas, check out our guide to 24 creative types for Facebook and Instagram.
