This trend is not obvious to those who are not involved in YouTube marketing on a daily basis, but it is very important. The platform gives creators more and more data and better insights. For example, they are now testing a few features that will be introduced to all users soon:
2) ‘Most viewed sections’: this feature shows of all videos in the progress bar which parts are best viewed. Very useful for inspiration for audience and competitor analysis.
In addition, YouTube has significantly improved Analytics over the past year with content benchmarks and insights into your audience. And they will continue to do so in 2022. This way you are increasingly better at improving your performance based on this data and insights.