1. The need for a multi-platform strategy
Consumers will still be logged on to Facebook in 2021, but are also using more and more social apps. In 2020, 45 percent will visit at least five or more social media platforms – and the trend is rising. Loyalty to individual apps is falling. Brands and agencies are therefore getting less and less around a multi-platform strategy – both for owned content and paid social and influencer marketing. –
