Building a MarTech stack means: strategic work, constant discussions, never perfection, but many compromises. Sven Stühmeier told the t3n podcast how Vodafone works. MarTech, the abbreviation for marketing technologies, describes the broad field of applications for all marketing and sometimes also sales disciplines. Unfortunately, there is still no marketing operating system that can do everything from content planning for social media to analytics and SEO metadata – accordingly, different tools have to be combined into a so-called MarTech stack…Read the full article…
