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There is no interest in the iPhone 12 mini, it has dropped significantly in sales this year

Last year’s introduction of Apple’s smartphones brought one significant innovation, which users often call for in discussions. Compact yet powerful models are not very good for manufacturers, which some customers are unhappy about. However, companies seem to know very well what they are doing. The smallest phone in the family iPhone 12 with the nickname mini, according to Counterpoint Research, it does not sell nearly as well as its siblings.

The iPhone 12 is the best-selling phone in January 2021

Counterpoint Research published worldwide smartphone sales for January 2021. It features the smallest iPhone since time immemorial iPhone SE not doing well at all. While the first four places are occupied by devices from Apple’s workshop – iPhone 12, iPhone 12 Pro Max, iPhone 12 Pro a iPhone 11, you would look in vain for the smallest representative of an apple manufacturer on the front rungs. The Apple iPhone 12 mini crouches in eighth place, behind the Redmi 9A, Redmi 9 and Samsung Galaxy A21s.

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Best-selling phones for January 2021. Source: Counterpoint Research

Apple is aware of the lower demand for the smallest model, as evidenced by this reduction of its production. With small and powerful models, it’s not easy to break through, which Samsung is convinced of with the model Galaxy S10e, so Sony s se with its Compact. None of these models have seen their successor, and it is not so difficult to estimate what was behind this decision.

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