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Another so-called unicorn operates in the Czech Republic, ie a company worth one billion dollars and more. It’s a company Emplifiwhich was created by merging the Czech startup Socialbakers and an American company Astute Solutions. He bought the Czech project in 2020.
Socialbakers are the largest entity within Emplifi. The Czech brand has over five hundred people, with about 350 of them. We plan to hire dozens of employees this year.
According to LionTree, the value of Emplifi should exceed one billion dollars. This is due to a new investment from Sixth Street Growth (Airbnb, Spotify or Vice Media). The amount of the capital injection was not disclosed, as was the total investment in Emplifi. He is also an investor in Emplifi Audax Private Equity.
Emplifi’s financial results are not public. The Czech branch (former Socialbakers) generated revenues of 1.1 billion crowns in 2020, a year-on-year increase of more than seventeen percent. To this end, the company recorded 489 million crowns in deferred income, which is an important metric for SaaS companies. This value increased by nineteen percent year on year.
It is necessary to operate with this in terms of profitability. The loss of ex-Socialbakers in 2020 reached 539 million crowns.
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