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Everything seems to indicate that we are already more than 100 million Apple Watch users in the world, a not inconsiderable figure if one takes into account that the device has only been on the market for 5 years and that many have questioned, since its launch, its real success.
The report, published at the end of last week, details the growth that the device has had since its launch and shows how its adoption has been growing year after year, reaching a total of 30 million units sold in 2020.
Throughout these years, the compound annual growth of Apple Watch units sold has been 59% and is expanding each year, although its adoption remains low. Only 10% of iPhone users worldwide use an Apple Watch, although that number is close to 35% in the United States, its most important market.
And is that despite intense competition the Apple Watch continues to command the market with about 50% market share.
The incorporation of new functionalities such as the oxygenation level in the Apple Watch Series 6, the launch of the Apple Watch SE with its excellent cost / benefit ratio and the focus on health and wellness that Apple has given to the device, for example with the launch Fitness + or functionalities such as Handwashing or the possibility of taking electrocardiograms and measuring your level of cardiovascular fitness, show that there is still a lot of ground to cover and that the Apple Watch still has a way to grow and develop.
On Friday, precisely, we told you how a Mount Sinai study has found that the Apple Watch can detect COVID even if the user does not have visible symptoms of the disease and we include this phrase by Tim Cook in which, again, he emphasizes on the importance of the Apple Watch to him.
“I really believe that if we look back in the future and ask ourselves ‘what has been Apple’s greatest contribution’ we will see that it will be in the areas of wellness and health” – Tim Cook, CEO of Apple
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