Source: Yangcheng Evening News Yunshang Lingnan Author: Liu Xingtong Publication time: 2023-11-20 22:40
World of Frozen, the global pioneer and largest “Frozen” themed park, celebrated its grand opening at Hong Kong Disneyland with a spectacular ceremony.
World of Frozen brings one of Disney’s most beloved animated Ips, the movie “Frozen, ” into reality. The park has created a wondrous world eagerly anticipated by fans worldwide. This new attraction officially opened its gates to global visitors on November 20, 2023, at 11:30 AM.
Realizing “Dream of Becoming Elsa”
The creation of World of Frozen began seven years ago with a sketch by Michel Den Dulk, Walt Disney Imagineering Executive Creative Director. Utilizing real Norwegian landscapes and architecture, coupled with top-notch technology and expertise, the park transforms scenes from the globally acclaimed “Frozen” movie into a new tourist destination and popular photo spot.
The grand celebration took place at Arendelle Harbor within World of Frozen. Accompanied by the Royal Arendelle Choir’s live performance of the “Frozen” theme, guests were led into Arendelle. Elsa showcased her ice magic, summoning adorable Olaf, while Queen Anna announced the imminent opening of Arendelle’s gates. Guests found themselves beneath Arendelle’s dreamy starry sky, enjoying a spectacular drone-themed light show alongside Arendelle residents.
Robert Iger, CEO of The Walt Disney Company, expressed in his speech at the event that “Frozen” is one of Disney’s most successful brands, a testament to Disney’s storytelling prowess – the cornerstone of the company’s past 100 years. Looking forward to the next 100 years, Disney will continue leveraging its storytelling expertise to fuel the creativity of theme parks.
Lasting appeal of the IP
2023 marks the 10th anniversary of the release of the movie “Frozen. ” The unveiling of the World of Frozen Hong Kong Disneyland during this milestone adds significance to the park, completing the ensemble of eight distinct themed areas.
The data reveals that the film “Frozen,” released in 2013, and its sequel “Frozen 2” garnered global box office earnings exceeding 1.284 billion dollars and 1.45 billion dollars, respectively. “Frozen” stands out as one of the most profitable Ips worldwide. The franchise’s diverse range of derivative products, including games, stage plays, and toys, among others, has achieved revenue surpassing an impressive 10 billion dollars.
Peter Gao, Director of Business Development at Hong Kong Disneyland, revealed that during this summer and the National Day holiday, the number of Guangdong visitors to Hong Kong Disneyland exceeded the same period in 2019. Gao emphasized that World of Frozen not only faithfully reproduces the movie’s architecture but also provides an immersive amusement experience, complete with exclusive IP-themed food and merchandise. Gao believes that, leveraging HKSAR’s unique location advantages, the new project not only brings promising market prospects but also holds significant importance for the region’s entire tourism market.
Source: Yangcheng Evening News
The world’s first “Frozen” theme park debuts at Hong Kong Disneyland Resort
Frozen World, the world’s first and largest “Frozen” theme park, recently held a grand celebration at Hong Kong Disneyland.
Frozen World brings one of the most popular Disney animated IPs – the movie “Frozen” into reality, creating a wonderful world that is highly anticipated by fans around the world, a brand new tourist attraction and popular check-in point. The new park will officially open to tourists from around the world at 11:30 am on November 20, 2023.
Turning “Elsa Dream” into reality
The concept of the world of Frozen began with a sketch seven years ago by Walt Disney Imagineering executive creative director Dun Duwen. The world-class team referred to the real environment and architecture of Norway, and used professional knowledge and cutting-edge technology to transform the movie “Frozen” “Frozen” has moved into reality, presenting a brand-new tourist attraction that recreates the scenes of the world-famous “Frozen” movie.
The grand ceremony that night was held at the Port of Arendelle in the world of Frozen. Guests were led into Arendelle as the Arendelle Royal Chorus performed the “Frozen” theme suite live. Immediately afterwards, Elsa performed ice and snow magic on the spot, summoning the lovely Olaf to appear. Queen Anna announced that the gate of Arendelle was about to open. The guests were placed under the dreamy starry sky of Arendelle and enjoyed it with the residents of Arendelle. Wonderful drone-themed light show.
Robert Iger, CEO of The Walt Disney Company, said in his speech that “Frozen” is one of the most successful brands in Disney’s history, which is enough to prove that Disney has excellent “storytelling” capabilities, and this is what Walt Disney The company has been the cornerstone of the past 100 years, and looking forward to the next 100 years, it will continue to make good use of its expertise in “storytelling” to unleash the creativity of theme parks.
IP appeal continues to ferment
2023 is the 10th anniversary of the release of the movie “Frozen”, and the Frozen World theme park will be unveiled at Hong Kong Disneyland Resort at this time, bringing together eight different theme parks in the entire park, which is of special significance.
According to data, the movie “Frozen” released in 2013 and the subsequent “Frozen 2” earned more than 1.284 billion U.S. dollars and 1.45 billion U.S. dollars at the global box office respectively, and “Frozen” is the most profitable in the world. One of the IPs, the games, stage plays, toys and other derivatives developed by it have achieved revenue of over 10 billion US dollars.
Gurry, business development director of Hong Kong Disneyland, said that this summer and the National Day holiday, the number of Guangdong tourists visiting Hong Kong Disney exceeded the same period in 2019. He bluntly said that the Frozen world not only restored the architecture in the movie and created an immersive amusement experience, but also had many delicacies and peripheral derivatives incorporating exclusive IP elements, so it has a strong IP appeal. Gurry believes that with Hong Kong’s unique location advantages, the new project not only brings promising market prospects, but is also of great significance to the entire Hong Kong tourism market.
Text, video shooting and editing丨Reporter Liu Xingtong
Picture | Provided by the park
Translation | Liu Jiahui
Editor in charge丨Gu Siqi
Proofreading丨Zhao Dandan
