Emotions and advertising go hand in hand. The more of them the spot can awaken in you, the more you buy the offered product. But sometimes it’s not just about that. In moments such as those that we are currently experiencing not only in the Czech Republic, but also in the whole world, it is most important to send an encouraging and inspiring message. And Stanislav Bernard, the co-owner of the Bernard family brewery, succeeded.
“If we stick together, we can do everything. We want to give people strength and positive thinking, “is the announcement of the new television spot Bernard.
The author of the theme, screenplay and final elaboration is the director and alumni selection Forbes 30 under 30 Jiří Mádl. He shot five micro-stories, which close in the last moments of an untraditionally long 90-second spot.
For such a long airtime, brands are willing to spend millions only on the best airtime at events such as the American Super Bowl or the pre-Christmas time. But the time in which we all live at the moment is also exceptional.
With the launch of the spot, the already known slogan of the brewery has undergone changes The world has gone mad, hold on. By exchanging a single letter, it now took on a different meaning. “In the past, we used him to point out various absurdities and tell people to hold on. But now, in many ways, the world has literally gone mad, and by that I don’t just mean the consequences of an epidemic situation. It is necessary to face it, positively, together. That’s why the change from stick to stick, “says Bernard.
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