The Weeknd to star in Super Bowl halftime show – Telemundo New York (47)

The Weeknd will star in the upcoming halftime show at the Super Bowl, one of the most watched television events in the United States and one that receives great attention in the rest of the world.

Thus, The Weeknd will take over from Jennifer López and Shakira, who at the beginning of the year delivered a performance with a marked Latin accent on a stage where Madonna, Lady Gaga, Maroon 5, Justin Timberlake, Bruno Mars, Coldplay and Beyoncé have passed. in recent years.

“We all grew up watching the most important artists in the world in the Super Bowl and one can only dream of being in that position. I feel honored and satisfied to be the center of that stage this year,” the singer said in a statement.

The next Super Bowl, a sporting event that serves as the final of the NFL professional football league, will be held in Tampa, Florida, on February 7, 2021.

It is not clear what the format will be like in the middle of the coronavirus pandemic, as the performance usually brings together hundreds of thousands of viewers live, both on television and in the stands and the field itself, as well as dancers and other guest artists.

“After a year without music, we are looking forward to seeing The Weeknd transform the largest stage in the world with his unlimited talent and creativity, offering what will undoubtedly be an unforgettable performance that will be remembered for years to come,” he said. Todd Kaplan, the vice president of advertising for Pepsi, the event’s sponsoring brand.

The Weeknd starred in the last MTV Video Music Awards in one of the most talked about performances during the current pandemic, when he decided to sing alone on the roof of a New York skyscraper recorded with a helicopter.

His number in the Super Bowl will be challenged to beat the audience that Shakira and Jennifer López obtained with the previous show, seen live by more than 103 million viewers.

The two singers showed off their Latin pride in an exciting show more Hispanic than ever with the special participation of the stars of urban music J Balvin and Bad Bunny.

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