Friday, Saturday, Sunday and Monday. This year, the traditional discount Friday became a marketing event lasting for several retailers for several weeks. The highlight will be the so-called Cyber Monday, which focuses mainly on electronics.
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“If we compare it with the current weekend of this year, the increase is more than 150 percent,” says Samuel Huba, CEO of Shoptet, whose trading platform is used by 28,000 e-shops, more than half of the market.
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“Four billion in these few days means that every citizen of this republic, including infants, has spent 400 crowns on the Internet,” he added.
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Shoptet
- Shoptet was created as a project of Cybergenics by Tomáš Krejčí and Miroslav Uďan.
- In 2011, the investor and co-founder of the portal joined the company Centrum.cz Ondřej Tomek. The current owners are Miroslav Uďan and Ondřej Tomek.
- It operates in three countries: the Czech Republic, Slovakia and Hungary.
- This year, they plan to achieve a turnover of 300 million crowns. The turnover of all e-shops operating on their platform amounts to 40 billion crowns per year.
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Discounts from units up to tens of percent this year also attracted older vintages.
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“Seventy people who have been holding stone shops until the pandemic are now shopping in e-shops,” Samuel Huba mentions this autumn’s trend.
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The most common items in an online shopping cart are electronics, computer games and components, game consoles, toys and seasonal clothing.
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Christmas shopping started earlier
Clogged Suez, lack of chips, slow international shipping, supplier problems – all of this has caused customers to start thinking about Christmas presents earlier this year.
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“Certainly no one wants to put an electronic piano voucher under their Christmas tree, for example, with the proviso that it could come in six months,” Samuel Huba explained.
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So when to buy so that the package arrives on time? You will find out in the interview in the video above.
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