The ‘Summer in Zaragoza’ web series, a proposal from the Zaragoza City website and the Hunteet group, has had a group of young people who have daily generated content for the different digital platforms in a professional way. The result has been chapters with a duration of between eight and forty seconds, which have been adapted to the Tik Tok and Instagram formats and have reached 600,000 views.
“We decided to adapt the challenges, challenges, dances, songs and jokes that hit the Internet in the style of hand”, has pointed out one of the directors of Zaragoza City, Ángel Benedí, who has stated that this type of videos had not been made until moment here.
The videos have been posted on the profile of Instagram from Zaragoza City ‘@zgzciudad’ and in that of Tik Tok from Hunteet ‘@hunteet’; on both platforms it has been done with the label #SummerInZaragoza the promoters of this initiative have explained in a press release.
The 14 clips published so far reflect typical situations that are experienced in the city during the summer season, with a humorous tone. Given the positive response, an agreement has been reached between both institutions to give continuity to this web series and joke about what happens in Zaragoza throughout the year.
The content has been on a wide variety of topics, from reels that satirize the clichés or the unsuccessful attempt to fry an egg in the Plaza del Pilar. “We knew they were going to like them, but we were surprised by the great reception that all the chapters are having by the users, since the number of reproductions does not stop increasing every day “, has recognized the CEO of Hunteet, Alberto Oliván.
“The constancy and dedication with which we work It has allowed us to cover that niche and reach the youngest of the Aragonese capital“, Benedí pointed out. For this, he has confessed that the Hunteet alliance has been key, since” they are benchmarks in Zaragoza in the domain of social networks and their language, “he added. In addition, they already have brands and companies that are They have been interested in the project and have proposed collaborations.
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