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The way forward for inside design is being written within the south

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As a result of there may be extra to life than simply Paris, Toulon and Hyères set up themselves each summer time as important stops on avant-garde design pilgrimages.

Design Parade making a novel voice on the planet of design creation. Born in Hyères, the competition has expanded to Toulon, the place it celebrates, yearly since 2016, a younger guard of inside structure.


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Keeper of latest abilities

It has been nearly 20 years since Jean-Pierre Blanc had this quite loopy thought of ​​making an attempt to maneuver design creation in France from Paris to Hyères. In 1986, this good-natured (however iron-fisted) southerner had already shaken Paris by making “his” Villa Noailles the epicenter of vogue and pictures by founding a competition new there, combining competitors with numerous exhibits, exhibitions and conferences. A number of kilometers away, and even when the Mallet-Stevens work created for the Noailles couple continues to be a beacon, it’s in Toulon, yearly for the final eight years, inside architectural abilities have emerged.

Kim Haddou & Florent Dufourcq, winners of the 2018 version, have already signed their first lodge, Le Lilou, situated in Hyères (shameful!). Alexandre Benjamin Navet, winner in 2017, has since collaborated with the most important manufacturers, from Hermès Petit H to Monoprix; for whom he signed a capsule assortment this 12 months. Marc Antoine Biehler and Amaury Graveleine, revealed by the 2021 version chaired by Studio KO, have been invited this 12 months to direct a play from the outdated bishopric of Toulon – the theater of the competitors – for and with Lesage Intégrés.


Clos Saint-Bernard generally known as Villa Noailles. Olivier Amsallem

A accomplice of selection

A stakeholder within the Chanel Métiers d’Artwork ecosystem, the home of Lesage, which celebrates its centenary, has been growing extraordinary approaches to vogue since its creation and, since 1993, below path of Jean-François Lesage, inside architects and designers. , though ” vogue and residential have been at all times intertwined “, as defined by the grandson of the designer of the home, additionally a member of the jury of the Toulon Design Parade 2024.” Previously we made curtains with the material used for our attire, and vice versa! »

In parallel with “La Chambre 100”, the Marc-Antoine Biehler & Amaury Graveleine mission is below inventive inspiration the19M, Lesage may even current the mission “Embroidered stained glass” with Victoire de Brantes, 2024 resident speaker at Maison Vastrakala based by Jean-François Lesage in Chennai, within the south of India, as a part of the partnership program created by Villa Swagatam (the Villa Medici Indian).


Room 100 in Bielher-Graveleine, by Lesage Interiors.

Room 100 in Bielher-Graveleine, by Lesage Interiors. Amaury Laparra

Participant of the Toulon Design Parade since its creation, Chanel presents its prize yearly visible merchandising which provides the winner the chance to make a inventive mission value 20,000 euros in collaboration with a number of resident artwork homes of the 19M, which can be offered throughout the next version of the competition.

Final 12 months’s fortunate winners, Anaïs Hervé and Arthur Ristor considered “Les Gardiens”, presenting the expertise of Lesage and Goossens, an distinctive goldsmith, bringing out the density of at present’s cities. at present and the abundance of electrical cables, the crack of neon lights, the currents, the networks, the tangle of synthetic lights, an evening at all times awake. An formidable set up that enables them to offer them a bit of extra consciousness with the seraglio that comes collectively yearly through the opening ceremonies of the competition, 4 days with conferences, interviews but in addition memorable dinners and dance nights that making boundaries between abilities and those that assist them to succeed extra.


The Guardians, by Anaïs Hervé and Arthur Ristor.

The Guardians, by Anaïs Hervé and Arthur Ristor. Luc Bertrand

Design Parade, model competition

The Design Parade, whether or not we’re speaking in regards to the design competitors in Hyères or the structure competitors in Toulon, is attracting an increasing number of manufacturers that need to assist the younger guard. This 12 months marked Villa Noailles’ first partnership with Porsche, which offered “The Artwork of Goals”, an exhibition by the Dutch Thomas Trum.

Van Cleef & Arpels crowns the winner of Toulon’s inside structure competitors. If the latter of the 2 competitions are sometimes led to long-term collaborations with the manufacturers that mark them (Alexandre Benjamin Navet continues his mission with Van Cleef), additionally they profit from a selection perspective amongst a large viewers (greater than 50,000 guests). go to the free exhibitions annually).

This 12 months, the favourite of the competitors, Willie Morlon and his delicate mission round placo, gained the Grand Prix Design Parade Toulon Van Cleef & Arpels. The Visible Advertising award rewarded Romain Joli and Lisa Bravi’s spectacular work round clothes. Bear in mind these names, it is a secure wager you will come throughout them once more very quickly…


The Provencal village of Romain Joly and Lisa Bravi.

The Provencal village of Romain Joly and Lisa Bravi.


Web web site of the Design Parade.
Reveals jtill November 3, 2024.


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2024-07-06 04:19:23
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