Hugo, from Carniceras Xovencas, uses humor to attract customers to his business
31 jul 2021 . Updated at 05:00 h.
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You are juggling chicken rotis or have a rib in hand, Hugo start all your videos on Instagram to the cry of Ey, Xovenqueros. This is what he calls his followers or clients of his butcher shop, Xovencas, located in three establishments of the Dia supermarket in Vigo. But, before the meat, it is the humor and the closeness of Hugo that triumph: There are people who follow us because of the humor content and, when they go to cook, they remember us and make us an order. East butcher vigus of 33 years It is clear that, today, the virtual window is more effective than the physical one at the time of attracting customers to its business.
Even before the pandemic, it used social networks to promote itself, especially Facebook, where it accumulates 3,000 followers. During the confinement, we were able to attend to more than 1,000 orders in 15 days., a triumph that Hugo attributes to his presence on the Internet. He knows the scope of this medium, which is why he takes it seriously. When Facebook stalled late last year, he and his community manager They decided that the best thing would be to promote Instagram, where the audience they can reach is younger. For it in February I hired a professional, in charge of managing the networks and recording and editing the videos. So far, he had been self-taught.
With just over 1,000 followers on Instagram, they already recognize him on the street. I was in an electricity store and just as I walked in the door a man told me: “Hey, Xovenqueros!” [imita con su voz el grito de los vdeos]. The one in the store looks at him strangely and the man replies “You don’t know him? He is the best butcher in Vigo ”, he laughs. This nearby is actually the one you are looking for with the videos. Publications with offers do not have the same reach as videos, which are around 500 likes on average.
Sell well
Hugo’s antics, such as dressing up at the carnival or advertising the meat as if it were Jackie-Chan, have an intention beyond entertaining: to sell. But nevertheless, advertising is not effective without good service: There is no butcher in Vigo that makes free deliveries from Vigo to Vilagarca, says Hugo, who is also a professor of butcher and delicatessen. Some of your clients send you photos of their meat or write to you, but this is mostly in private. The butcher believes that people lack to be uninhibited and share their products in stories or in publications. For this reason, many were left without free elaborations, which Hugo offered on Wednesday in exchange for being mentioned.
Once the pandemic situation has relaxed, the butcher already knows what the next step will be: When he can, he will hit me and he will be recording almost day by day. For the moment, try not to let the recordings interrupt your daily work. With a professional planning, every fortnight you meet this person to record the videos that will be uploaded in the following weeks. When thinking of a product that has triumphed on Instagram, Hugo names chicken, creole and longaniza sushi first. However, afterwards he does not doubt it: himself.
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