The Vendee Globe heads to New York

« It is a lengthy historical past of relationships between New York, France, and the Vendée and it is a fantastic alternative to foster these relationships » [L’histoire des relations entre New York, la France et la Vendée est une longue histoire, et c’est une superbe opportunité d’encourager ces relations]mentioned Alain Leboeuf, president of SAEM Vendée Globe and the Vendée area, on air CBS New York, Friday 24 Could. Six months earlier than the beginning of the Vendée Globe, the well-known solo race with out stopping and with out assist from Les Sables d’Olonne, the French and New York media concentrate on the “New York Vendée – Les Sables d’Olonne” (from Could 29 to June 7), the ultimate qualifying race for the Vendée Globe. “ In 2020, the Vendée Globe generated 2,345 hours of tv in 190 nations, which might be equal to 370 million euros in media protection. », remembers Laura Le Goff, normal director of the Vendée Globe since 2016. However how can we appeal to the New York crowd that’s not so excited about crusing races?

Picture subject

After the primary version in 2016, the “New York Vendée-Les Sables d’Olonne” is for the primary time organized by the Vendée Globe groups. This competitors that returns each 4 years is above all a model with 15% by SAEM Vendée, the organizer of the occasion and 85% by native authorities together with the Vendée division, town ​​and agglomeration of Sables-d’Olonne and the Pays. area of the Loire.

To “begin” the official begin of the “New York Vendée-Les Sables d’Olonne” in Manhattan Bay, the Vendée Globe groups organized a four-pool race format. The thirty one captains participating competed towards one another on board the Imoca in quick “runs”. “ The solo occasion throughout the Atlantic is a spotlight of the Vendée Globe », laughs the Vendée skipper Sébastien Simon (Dubreuil group), the second participation within the Vendée Globe and the primary participation within the “New York Vendée – Les Sables d’Olonne”. For Clarisse Crémer (L’Occitane en Provence), the second participation within the Vendée Globe and the primary participation within the “New York Vendée – Les Sables d’Olonne”, this race “ to open financial alternatives, even when sponsors at this stage assume extra by way of picture than by way of market conquest. » In reality, a statue exercise takes place on the base of the Statue of Liberty for nationwide and regional companions who supply Imocas within the colours of their emblem; Sodebo, Banque Populaire Grand-Ouest and Maître Coq.

The Vendée Globe doesn’t promote its broadcasting rights. It produces and distributes photos of the race to free TV channels, which provides extra visibility to staff members – the athletes should produce photograph and video content material throughout the competitors. This race that was broadcast on social networks Vendée Globe with twenty individuals; their finances together with the acquisition of a brand new imoca whose value varies between 2 and greater than 4 million euros. The primary return on funding? Media protection. The Com’Over group, which helps the Vendée Globe on the group and administration of the SAEM Vendée affect and media relations technique till 2024, got here to an interview with the AFP workplace in New York, the Brut America editorial staff and the New department York of CBS. 4 French content material creators and one American content material creator have been additionally activated to cowl this qualification race.

Selling Vendee heritage and entrepreneurship

The goal of this race is just not restricted to most people. The triple problem for the Vendée area can be to succeed in sponsors, but additionally New York entrepreneurs. “ Two of our companions – French bee and Beneteau America are already established within the area », Elevating Laura Le Goff.

Concurrently the velocity races, the organizers of the Vendée Globe have established a city on Governors Island situated within the higher bay of New York. To advertise the Vendée as a vacationer vacation spot, he asks Alain Leboeuf, the vacationer heart of Vendée Growth. In October 2023, the Vendée area additionally promoted the creation of the “Vendée New York Membership” affiliation which already brings collectively round fifty Vendée residents primarily based in america and People primarily based in Vendée.

Whereas they await the arrival of the skippers scheduled for round June 7 in Les Sables d’Olonne, the organizers are already hoping to have the ability to manage and perform the race as one of many qualifying phases for the Vendée Globe.