On 16 and 17 October 2024, the MARKETING X about marketing topics from all over the world. What do you generally think about the idea of launching a broad marketing conference like this?
Sabine Auer-Germann: The idea of launching a broad marketing conference like MARKETING X is extremely promising and relevant for today. In an era where marketing strategies and technologies are evolving at a rapid pace, such a conference offers a valuable platform for the exchange of knowledge, experiences and best practices. The variety of topics and perspectives offered at this conference is very exciting for us. This broad conference makes it possible to cover a wide range of marketing topics – from digital marketing to brand management to content strategies. This offers participants the opportunity to gain comprehensive training and insights into various disciplines. Of course, networking should not be underestimated either. This event attracts professionals from different fields and industries. This creates a unique opportunity to make contacts that go beyond your own field of activity. You often meet the same participants at the events. At a broad one like MARKETING X, I hope to exchange ideas with new visitors. And perhaps this will give rise to innovative ideas for cooperation and partnerships. Marketing is no longer just an isolated discipline. It interacts strongly with areas such as technology, data analysis, psychology and the creative industries. A conference that emphasizes these interfaces promotes a deeper understanding of the complexity and diversity of modern marketing practices. That is why I very much welcome this interdisciplinary exchange.
You are a sponsor of MARKETING X. Why do you support MARKETING X?
Auer-Germann: Sponsoring the MARKETING X conference offers us numerous benefits that go far beyond mere visibility. MARKETING X attracts a wide range of marketing professionals, including decision makers, executives and experts from various industries. This in turn enables us to connect with our target audience and adverserve The sponsorship also offers us the opportunity to network with other sponsors, speakers, customers, Participants. I hope to gain valuable business contacts and ideally further partnerships.
What part of the program are you most looking forward to at the first MARKETING X?
Auer-Germann: It is a very broad program and I am looking forward to a lot of presentations and input. From an agency perspective, the presentations by customers are of course particularly exciting, and there are a lot of them. International insights, such as the afternoon keynote by Adam Izen, are always interesting and I am particularly looking forward to these international trends.
What exciting insights do you expect from the two conference days?
Auer-Germann: I expect a variety of exciting insights from the two conference days of MARKETING X, covering both profound strategic and practical aspects. I expect up-to-date insights into the latest developments in digital marketing, especially in areas such as artificial intelligence, marketing automation and personalized customer communication. These topics are crucial to remaining competitive in a data-driven and technology-driven environment. It will be interesting to hear how leading brands maintain and develop their identity in an ever-changing market environment. I find case studies and success stories that shed light on concrete strategies and tactics particularly exciting. In times of growing importance of sustainability, I expect deeper insights into how companies can align their marketing strategies to meet both ethical standards and be economically successful. The dialogue about the balance between business success and social responsibility is more important than ever. The conference offers the opportunity to learn more about successful cross-channel and omnichannel approaches. This is particularly relevant as consumers expect seamless experiences across different platforms. The integration of online and offline channels is a key theme here. With a focus on data-driven decisions, I expect new perspectives and tools for optimizing marketing campaigns through the effective use of data analysis and interpretation. How to not only collect data but also use it sensibly to create relevant and personalized customer experiences is a key theme. Another area in which I expect valuable insights is improving customer loyalty and the overall customer experience. How can companies retain customers in the long term while creating outstanding experiences? The answers to these questions could be crucial to the success of future marketing strategies. In addition to the data-driven approaches, I also expect inspiring sessions on the role of creativity and storytelling in marketing. How can brands tell compelling stories that appeal to their target groups emotionally and remain in their memory for the long term?
Registration for MARKETING X on 16 and 17 October 2024 in Vienna is possible here: www.marketingx.atThe ticket price for MARKETING X is 390 euros net for one conference day and 590 euros net for both conference days.
