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In his column, YvanFoster, president of Sphere-AI, discusses the use of artificial intelligence in marketing.PHOTO: iStockPublished April 9, 2024
The Panorama team tries to demystify artificial intelligence so that you can tame it and use it to improve the management of different tasks in your personal and professional life. In his column, Yvan Foster, president of Sphere-AI, discusses the use of artificial intelligence in marketing.
The artificial intelligence algorithms used in marketing have been greatly refined in recent years. They can intervene in real time and make targeted offers for each customer individually. Now, we also have commercial solutions that are very affordable for small businesses and that offer most of the features required for targeted marketing. But you have to remember that targeting using AI is only one step in the marketing process, explains Yvan Foster.
Duration 11 minutes11 min
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2024-04-10 02:37:11
#marketing
