The uproar around the novelty film swells: This is what it’s all about – 2024-09-03 10:17:27

Blake Lively stars in It Ends With Us. ZumaWire / MVPHOTOS

Novelty movie It ends with us has been in the middle of an uproar. The film premiered in Finland on August 7. It is based on an American author Colleen Hooverin to the novel of the same name. The work deals with, among other things, intimate partner violence.

Hollywood star Blake Lively is one of the film’s producers and the main actor. Actor Justin Baldoni is the second main actor and director of the film. There have been various claims about the stars’ behavior towards each other, and they have been rumored to have drifted into a rift.

According to the Mirror magazine, the rumors have been fueled recently when Lively and Baldoni have not given interviews together or posed next to each other in photos at the film’s premiere. Lively also doesn’t follow Baldoni on Instagram, even though Baldoni follows Lively there. Author Colleen Hoover also doesn’t follow Baldon, though she does follow Lively on Instagram.

A source claimed to PageSix that Baldoni created a very difficult atmosphere behind the scenes of the film.

– None of the actors enjoyed working with Justin, the source said.

According to the source, the cast also did not speak to Baldon at the film’s premiere.

According to rumors, there were also moments on set that made Lively feel uncomfortable with her postpartum body. His fourth child was born in early 2023.

According to TMZ magazine, there is a scene in the film where Baldoni lifts Lively into the air. The source told the magazine that Baldon had previously had back problems. Before lifting Lively, he allegedly asked his trainer on set how much Lively weighed and how she could train to avoid injuring her back from lifting. Lively is said to have felt insulted for this reason.

According to US Weekly, Baldoni also felt that he had been insulted by Lively. According to sources, Baldoni felt left out when Lively allegedly made decisions about things like the script without consulting Justin and his team as well.

– (Baldoni) was made to feel that his vision was not as important as Lively’s, and it stifled creativity on set, the source claims.

Among other things, Lively revealed during the press tour that her husband Ryan Reynolds rewrote the scene in the film where the characters played by the main actors meet for the first time. A source commented that this did not mean working behind Baldon’s back, however, as Lively was working as a producer on the film and in collaboration with Colleen Hoover.

Marketing hype

The film’s marketing has also caused a lot of buzz. Both Lively and Baldon have been accused of not taking the themes of intimate partner violence seriously enough.

Lively has been marketing, among other things, her new hair care brand and her drink brands at the time of the film’s release. He has been criticized for promoting brands in the context of a film dealing with serious subjects.

Lively’s drink brand Betty Booze has, among other things, shared a publication on Instagram with marketing It ends with us cocktails named after the movie and its characters. The publication has gathered a lot of criticism.

– Are you advertising alcohol in connection with a film about intimate partner violence? one commenter wonders.

– Alcohol, flowers and intimate partner violence? Really? the other asks in dismay.

One of the commenters reminds us that according to the World Health Organization, more than half of the perpetrators of domestic violence have used alcohol before the abuse, and that abused women are 15% more likely to use alcohol than others.

Director Baldon has also been criticized for romanticizing violent relationships. He responded to the criticism in an interview with the Associated Press, saying that people are entitled to their opinions and that he understands their reactions.

– We live in a culture where too many things are glorified and we fight for attention, we live in an attention society, he said.

He also says that if someone has experienced intimate partner violence in real life, it can be difficult to see their own experiences in a romance book.