An Animated Ad – Is It Old School Marketing Practice Or A Progressive Way To Introduce Your Business To People?
Looking for creative ways to present your brand to the audience? In this article, I would like to share one of them: animated explainer videos. These are short animated commercials that communicate the value of a brand or product in a minute or less. This type of content works well on social media, websites, email marketing, or advertising. If you’re wondering why, here are some of my findings on the impact of animated videos.
The way to be different
Animation is a very creative type of content due to its origin. Although the popularity of animation is constantly growing, some companies are actively using it in marketing and advertising. We may see a lot of carousel ads, display ads, and even live video ads. But how often do you see an animated ad in the feed? I guess it happens rarely. At least that’s what I’ve noticed recently. Therefore, a custom-built animated commercial can be a great way to stand out from competitive content and grab your audience’s attention. The modern customer’s attention span is around 8 seconds, but they should be yours.
Audience participation
Everyone or almost everyone loves animation. It’s a manifestation of creativity and evokes some nostalgia, reminding us of the sweet days of our childhood when we spent hours watching cartoons and hanging out with friends. The more creative animation, the more commitment. Consequently, greater customer loyalty. Producing valuable content that benefits people emotionally and informatively is essential. This is how trust is established between the brand and the audience. Good content is a kind of responsibility and respect for the brand towards potential customers.
Fast and impressive content
By the way, an animated video is also a great opportunity to explain how your product or service works in a minute or even less while giving people fun at the same time. With an animated video, your brand can offer double value to customers: present an effective and relevant solution to their problem and entertain them, which is no less important in times of uncertainty and economic crisis. The humor and tone of your content are of great importance and significantly impact the customer’s first impression of the brand.
Brand awareness and recall
It may surprise you, but it only takes a few seconds to create a strong brand memory. If you’re wondering how, think about the emotional response and memorable impression that a quick but powerful logo animation can make. Sonic design (a sound associated with your brand) can be very helpful and supportive in strengthening brand memory. And animated commercials are a great place to apply logo animation. Short animated videos can quickly go viral and reach many people. Therefore, involving an animated brand identity in video is effective from the perspective of brand awareness and brand recall.
Explanation to the minute
Nobody likes long tutorials and explanations until the topic is very complicated and you need a detailed guide. However, even complex ideas can become easier to understand and more digestible when presented in an engaging animated video format. It’s one of the key benefits of animated explainer for business. You may need even less time to explain the concept if you combine animation, narration, and sound design in one short video.
Minimalism is king. When producing animated videos to explain the essence of your product, it is very important to keep the narrative concise, clear and brief. It should not necessarily be a complete introduction of all the product features, but only some of them or just the problem that your product solves. You’ll be amazed at how much your brand can say in a less than one minute animated video.
Ending
An animated video is a versatile type of content that can provide multiple benefits to businesses and help build trust in a target audience. Customer loyalty is invaluable and animation is a great way to build it. I hope this article helps you make the best description for your business and your marketing.
Author: Dana Kachan
Sigue a @DanaKachan
Dana Kachan is an author, speaker, and digital marketing consultant advising tech startups and startups in the US, Asia Pacific, and Europe. Content Manager at Fireart Studio, a boutique software design and development company in Warsaw, Poland. Author of articles on customer experience, business and marketing in Yahoo Finance Singapore, ReadWrite,… See full profile ›
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