The Union des Marques wants to double the number of signatories of the FAIRe program by the end of the year

Last Thursday, the 3rd edition of FAIRe was held, the event dedicated to responsible communication and marketing organized by the Union des Marques in the form of a TV program. Herve Navellou, President of the Union des Marques and CEO of L’Oréal France, reiterated his ambition to double the number of signatories in 2021 to the 15 brand commitments for responsible communication and marketing.

The current list of 40 signatories is enriched with 3 new members: Air France, Hello Bank and Labeyrie Fine Foods join the FAIRe program. The goal is to have 80 signatories by the end of the year.

The Guide to representations of eco-responsible behavior in advertising, a tool intended to help communicators who so wish to showcase responsible consumption behavior in their messages, will be made available to all brands that have signed the program or not.

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