This weekend of the 12th and 13th marked a historic turning point for Dijon with the official installation of the headquarters of theInternational Organization of Vine and Wine (OIV) at the Hôtel Bouchu d’Esterno, a recently restored 17th century building. Nicknamed the “UN of wine”, the OIV, which celebrates its centenary this year, is a crucial institution bringing together 50 countries and overseeing 87% of global wine production.
Read also:
A crossroads of wine diplomacy
The arrival of the OIV establishes Dijon as an international strategic hub, influencing the future of the wine sector. According to François Rebsamen, mayor of Dijon and president of Dijon metropolis, this installation transforms the city into a center for global debates, strengthening its role in international discussions.
Dijon against Bordeaux and Reims
Dijon was chosen in 2021 as the future home of the OIV after having surpassed Bordeaux and Reims thanks to its daring real estate offers and its exceptional academic and cultural resources. The city is home to renowned institutions such as the University of Burgundy and the Jules Guyot University Institute of Vine and Wineas well as a unique Unesco chair dedicated to wine culture and traditions.
A global center of attraction
The installation of the OIV reinforces the positioning of Dijon as a nerve center of global gastronomic and wine diplomacy. In May 2024, the International City of Gastronomy and Wine has already attracted more than 1.5 million visitors, solidifying Dijon’s international reputation also thanks to its three UNESCO recognitions.
the Hôtel Bouchu d’Esterno, a newly restored 17th century building, is preparing to welcome the OIV, nicknamed the “UN of wine”, which is celebrating its centenary this year and which is a crucial institution bringing together 50 countries and supervising 87 % of world wine production.
Renaissance of a historic vineyard
Under the impetus of dynamic local policies, Dijon is committed to the revitalization of its forgotten vines. With 60 hectares already replanted and in production, the city aspires to obtain the “Bourgogne-Dijon” appellation to solidify the reputation of its wines. This project, supported by around thirty winegrowers, could extend the vineyard to 200 hectares.
A commitment to the future
Mayor Rebsamen sees these efforts as a long-term strategy to promote local heritage while adopting more sustainable agricultural practices. Obtaining the “Bourgogne-Dijon” DGC would increase the competitiveness of the region’s wines on international markets.
Dijon at the heart of global wine debates
In October 2024, the city will host the 45th World Vine and Wine Congressbringing together international experts to discuss current and future challenges in the sector, including climate change and technological innovations. This congress, as well as the continued presence of OIV experts, underlines the growing importance of Dijon in the wine world.
Source : Dijon Metropolis
